Edmund Frey, international management expert and consultant, is joining the diva-e leadership team with immediate effect. As a GTM Board Advisor, he will support the strategic growth targets of one of Germany's largest digital companies.
"Our goals for 2024 are, in particular, further strategic growth at our current ten locations in Germany, Bulgaria and the USA as well as a stronger international market presence, especially in the DACH region," emphasizes Schneppe. Frey's focus is therefore on a precise and optimally implemented growth strategy for the digital service provider and on the further development of existing customers. In the new customer business, the company intends to concentrate in particular on sectors such as retail, industry and the financial sector, but will also evaluate new segments.
CCO Sirko Schneppe: "In Edmund Frey, we have gained a luminary in the field of growth management in the digital sector. His excellent experience in the German and international go-to-market as well as his know-how in the field of digital experience and e-commerce will make him an immense asset to our team." Frey is one of the leading experts for efficient, sustainable customer growth and first-class go-to-market consulting in the enterprise segment. His more than 30 years of management and sales experience have already led him to international digital giants such as diva-e partners Spryker, SAP and Adobe, where he was responsible for various sales transformations and hypergrowth scenarios.
"I'm very much looking forward to this new challenge," says the 49-year-old: "My main task is to provide insights and recommendations regarding effective enterprise market strategies, customer engagement, sales channels and marketing initiatives - a broad and therefore very exciting field." His responsibilities also include analyzing market trends, identifying new business opportunities and advising on service portfolio innovation.