dmTECH
dmTECH and diva-e: For digital growth
For ten years now, dmTECH and diva-e have been working closely together to set new standards in both software development and digital consulting. diva-e supports dmTECH as a transactional experience partner in innovative software projects, long-term digital strategies and in day-to-day business in interdisciplinary and cross-functional teams. Through an agile way of working, the best results are achieved for successful digital projects, thereby generating more sustainable growth.
Software development for online store and e-commerce platform
Agile, cross-functional collaboration
Objective
Digital growth
During many years of cooperation with dmTECH, diva-e has contributed to the development of numerous and successful digital products and solutions. For this the teams rely on agile working methods like Scrum. The successful projects are the introduction of the online shop dm.de and the family program glückskind. These products are improved by developing the user experience continuously.
Implementation
New onlineshops, A/B Testing & tracking implementation
dmTECH and diva-e attach great importance to KPI-based work in order to measure the success of the software developments carried out and to be able to respond even more to individual customer needs. SAS Customer Intelligence 360 software is used for tracking and testing. diva-e also advises the customer dmTECH on the introduction of product ratings in the online store and on search engine optimization.
dmTECH's most recent project: the development of a new, revised online platform. The OCR commerce platform was optimized for smartphone shopping and relies on CoreMedia as CMS. CoreMedia is used headless. This means that, for the most part, the composing and delivery of the content are separated from each other, which made it possible to develop the platform completely as a single page app. React was used as the front-end technology. For the first use case implemented on the new online platform, the men's platform SEINZ., diva-e provided support in software development based on innovative technologies as well as consulting on software architecture.
Result
Measurable digital success and emotional customer experiences
Because of the agile implementation of various projects and solutions, dmTECH achieves digital success and thus increases the online turnover and reach of dm.de. diva-e supports this as a long-term partner. Decision basis for further developments is the A/B testing in the online shop. dmTECH gains additional insights through the jointly set up tracking. On the basis of detailed analyses, the digital experts measure the success of the software developments carried out and optimise them sustainably. Customer Insights guarantee a customer-centric approach through the personalisation of content.
