Paid Performance Advertising
We implement digital advertising in a sustainable, data-driven and user-centric way
Online advertising focuses on customer needs as part of a forward-looking, competitive digital marketing strategy. Only when pay-per-click ad campaigns are not purely transaction-based, but align users' desires with your business goals, is maximum value creation possible.
This philosophy is at the core of our holistic paid advertising services: We support you in target group-specific interaction with your customers and let you become visible as a relevant, competent and trustworthy solution provider. Our team is data and insight driven, passionate and multidisciplinary for your sustainable business success.
Get in touch with your contact person Christian Rainer. He will be happy to explain to you in a personal conversation why a profound paid media strategy for attracting potential customers is a worthwhile investment in the future!
Paid Advertising Services of diva-e
Whether classic pay-per-click (PPC) marketing, commission-based user acquisition partnerships or CRO consulting: our channel competencies for your value-added ad placement cover all relevant areas.
We optimize your ads based on extensive data and hypothesis testing - reach your target audience along the entire customer journey.
Place target group-specific ads on the social media platforms. With maximum reach, optimal user experience, and no wasted coverage.
We design your digital shop window with our Product Listing Ads (PLA) to suit your target group and optimize your product data feeds. Take advantage of our services around Google Shopping!
Identify strategic partners with whom you can achieve your goals more quickly. Be it brand awareness, sales increase or recruiting.
We work closely with you to develop ads that appeal to your target audience both cognitively and emotionally.
We analyze your account and the development of your business success in direct comparison with the competition - with concrete recommendations for action, you can exploit the full potential of your performance marketing.
Get valuable user feedback that enables early testing of your assumptions. Lower your investment risk and reach milestones faster.
Critical success factors for which we offer you solutions
Performance and transformation
As a digital marketing decision-maker, you face a variety of challenges. In an environment of increasing competition, dynamic technologies and processes, fast-moving changes in user behavior and high demands on data protection and privacy, profitable, successful Internet advertising is becoming more and more difficult. We offer you solutions to develop sustainable, long-term performance and transformation strategies:
We do not have isolated solutions, but the big picture in mind
Paid advertising does not stand alone, but is part of a consistent digital marketing strategy. And that's how we work: Our experts act as a PPC team that coordinates the measures relating to programmatic advertising, SEA, paid social, etc., both conceptually and in day-to-day business. It is supplemented by specialists from the affiliate department, who look after the expansion of reach and transactions beyond the major advertising platforms.
This allows us to make the most of synergies and respond quickly to current developments thanks to efficient communication processes. Through continuous, open exchange in the multidisciplinary team, we create innovative digital experiences for your customers, shy away from no challenges and constantly develop our expertise. Of course, our quality standards also extend to our communication with you: Transparency, trust and loyalty are not empty words for us - we live them! That is why joint workshops are an integral part of our work.
From strategic kick-off to NextLevelPerformance: Here's how we proceed
At the beginning of the business relationship with you, we get to know you and take a detailed inventory. In workshops, we clarify the target groups and their motives, define a data strategy and KPIs, derive the channel strategy, and form short-term keyword clusters. We then activate the first ads, taking into account relevant interfaces - such as between SEA and SEO - and implement a future-proof, scalable campaign structure.
This is followed by the activation of user and business data as part of a screening of primary data sources for extended performance measurement and the optimization and connection of structured business data. With the iterative scaling of the reach in the context of the performance values and the sustainably successful ad positioning in user-relevant environments, we achieve the NextLevelPerformance. In order to reach your target group across a wide range of platforms and also address users who are not very receptive to classic ads, our affiliate team builds effective strategic partnerships for you or establishes the contacts for you.
From business model to marketing strategy
Visualization of the digital business model
Definition of customer segments and relationships based on personas
Definition of USPs and concrete value propositions within the business model
Basic elements of performance-driven ad design.
Agreement on KPIs and development of a hypothesis plan
Developing the first-second strategy, enablement itself to evaluate and commission ads
Target picture design
Target values and derivation of KPIs as a logic model
Joint development of optimization potentials and hypotheses
A/B/n testing and personalization
Development of a roadmap for continuous testing
Positioning along the Customer Journey, using the See-Think-Do-Care framework.
Prioritized list of hypotheses and synthesis of parameters into a roadmap and timeline
Summarizing the results as a strategy concept
- 1. (Digital) Audiences
- 2. Creative Workshop
- 3. Data Activation
- 4. Conversion-Rate Optimierung
- 5. Results & Deliverables
Successful companies interact with their customers
Yesterday's search engine advertising had only one goal: to persuade users to make a transaction or something similar. This one-sided, clumsy concept has had its day. Today, interaction for mutual benefit is the recipe for success. Arouse enthusiasm, create emotional bonds and pick up users with their specific needs: That is modern, future-proof paid advertising, to which we are committed. The basis for an effective increase in success is the cycle of user signals, valid data acquisition and continuous optimization of the user experience. This results in higher user relevance, which reduces click prices and increases the organic visibility of your company. Since we work closely with other departments within diva-e, such as SEO, Technical SEO and Content, you benefit from the knowledge gained from this process across all interfaces.
Every interaction users have with your paid ads provides contextual user signals, such as location, demographics, or interests. This data can be used to test previously made assumptions about your target audience and adjust the corresponding hypotheses if necessary. Based on these insights, we can successively optimize the ads and thus further improve the user experience.
We use smart, up-to-date tools and efficient, scalable automation technologies throughout to obtain valid, decision-relevant data and to optimally manage campaigns. In performance marketing, we use the Google Marketing Platform (GMP) as a basis. It combines all Google services relating to campaigns, analyses and personalization. With GMP, supplemented by our expertise, you gain fundamental insights into user behavior along the customer journey. The modules of the all-in-one solution are closely networked so that you can effectively manage your online marketing. For quality assurance, we use our Google Ads Optimization Score, among other things, to assess how well your Google Ads account is set up.
Paid media has a price, but it's worth it! Value-added ad placement with targeted customer engagement that offers high user relevance is a business-critical investment in your company's long-term success.
