Edeka
diva-e has developed a platform for online food retailing for EDEKA Handelsgesellschaft Nord GmbH. The e-food platform ensures a good customer experience and increased transactions in digital commerce.
Technical implementation and connection
Customised solutions for individual requirements
More flexibility through agile working methods
Project Metrics
Objective
Customisable e-food platform
The goal of the joint project of diva-e and EDEKA Nord is an adaptable online platform that covers the individual requirements of independent retailers and can be connected to existing systems such as the merchandise management system, the image database and the product information system.
Implementation
Comprehensive in-house developments
The specialists at diva-e developed the EDEKA online platform based on the open-source CMS Hippo/BloomReach and the store solution Konakart, which was supplemented with extensive in-house developments.
In addition, the search solution Solr was integrated as well as EDEKA's own merchandise management system EBUSwin, the Canto Cumulus image database and the EDEKA internal product information system.
For more flexibility, diva-e and EDEKA Nord used the agile project management method Scrum during the development and realization of the online store.
Result
Scalable platform
Taking into account the connection to existing systems, diva-e developed a customizable online platform for EDEKA Nord. The special focus was always on the scalability and performance of the developed solution.
In addition to implementing the online store, which is tailored to the needs of the end consumer, diva-e implemented an administration interface for the stores. This enables the independent store managers of EDEKA Nord to connect their store and offer their assortment for sale. The merchants can maintain their assortment individually and carry out store administration and order processing. For example, delivery areas and payment options can be entered individually via the e-commerce platform.
Even after the go-live, diva-e is responsible for the permanent further development and expansion of the EDEKA online store.
