FC Bayern Munich
diva-e creates customized digital experiences for the German record champion and its fans. With the online platform fcbayern.com, FC Bayern München AG sets new standards in terms of user experience and usability.
Conception, design and realization of the platform
Worldwide high-performance delivery architecture
Personalization & Mobile First
Result
Global digital experiences
In order for FC Bayern Munich to be able to offer its worldwide fans a tailor-made digital experience, special emphasis was placed on a relational content model that is scalable to various digital contact points and, above all, can be individualised. FC Bayern is also a champion online, as the high visitor numbers show. We share more details in our case study.
Implementation
Mobile first strategy
Already today, far more than half of the traffic on the FC Bayern platform comes from mobile devices. In addition to the creation of the website in a responsive design, all elements of the individual pages were therefore optimized for use on smartphones or tablets. diva-e implemented the relaunch for the portals FC Bayern, FC Bayern TV, Kids Club and Allianz Arena.
Result
Global digital experiences
In order for FC Bayern Munich to be able to offer its worldwide fans a tailor-made digital experience, special emphasis was placed on a relational content model that is scalable to various digital contact points and, above all, can be individualised. FC Bayern is also a champion online, as the high visitor numbers show. We share more details in our case study.
