GoPro
Objective
App for the point of sale
For the action camera manufacturer GoPro, we developed an app for the point of sale (POS app), which end consumers can use to find out about the current product range and get advice on it.
For this project, we had to place particular emphasis on a clear and concise design so that potential customers could put together their individual product bundle as easily as possible. Our team of conception, graphics, programming and video artists developed a virtual sales consultant for all GoPro enthusiasts.
Our main focus was on the development of a POS app that corresponds to the look and feel of GoPro and offers customers added value in that they can find their GoPro + the right accessories quickly and easily. With our team, which mainly consisted of an art director, a front-end developer and a PM, we created a graphic concept, programmed the app and ensured communication and coordination between GoPro, the tablet manufacturer and ourselves within a very short space of time. All of this took place in a perfectly coordinated team with short coordination paths and within a very short time.
The app design conceived and implemented by the diva-e designers was awarded two coveted design prizes. With the GoPro app, the diva-e designers won both the German Brand Award and the Red Dot Award.