Adobe Campaign
Market-leading omni-channel campaign management. Tool of choice, especially in the B2C sector. Deeply integrated into the Adobe Experience Cloud.
Market-leading omni-channel campaign management. Tool of choice, especially in the B2C sector. Deeply integrated into the Adobe Experience Cloud.
As the leading marketing automation technology, Adobe Campaign provides a unified platform for designing, coordinating and controlling cross channel digital marketing campaigns and strategies to drive conversations.
This powerful marketing platform delivers superior customer experiences - ensuring you always have the right data at your fingertips and personalized messages are delivered across every channel at the optimal time. AI powered send time optimization helps to predict open rates, optimal send times, and probable churn based on historical metrics.
Efficient campaign management enables cross-channel marketing as well as end-to-end consistency and 1:1 personalisation through comprehensive customer profiling. Not only cross-channel campaigns can be planned, managed and optimised, but more importantly, a unified customer journey can be provided to drive customer interaction and ensure brand loyalty.
The creation of segments and the integration of desired channels enables a high degree of individualisation. In addition, the integration of a customer's personal preferences into the campaign ensures that the customer can be contacted via a personalised approach.
In campaign management, communication can be integrated via various channels, both online and offline. Adobe Campaign provides a central environment for orchestrating visual campaigns and designing customer experiences, as well as a central place to access your customer data and profiles.
Built-in reporting and analytics tools allow you to analyse your customers' behaviour and better target marketing efforts. Dedicated dashboards allow you to keep an eye on your KPIs at all times. Adobe Campaign comes up with inbuilt Integration offering with Adobe Analytics to track it further with more customisation on Reporting and Analysis.
In addition, Adobe Campaign is deeply integrated with other powerful technologies from the Adobe Experience Cloud such as AEP, Target, AEM and Analytics.
diva-e offers not only expert advice and consulting, but also support with the technical configuration and implementation of Adobe Campaign, for both, Adobe Campaign Classic and Adobe Campaign Standard. With our full-service approach, we strive for the best possible and most efficient solution for our customers individually.
Implementation
We are happy to provide our technical expertise on the implementation of Adobe Campaign projects from scratch or to support you as a client partner on existing setup and architecture.
Our experienced Campaign developers conceptualize and implement cross channel marketing campaigns, A/B tests, personalised targeting in Adobe Campaign.
We help our customers with QA, UAT and Go-Live check and provide crucial suggestions.
Consulting
Based on the available data and the existing marketing framework (relevant target groups, KPIs, customer journeys, and touchpoints), we derive use case ideas for better churn rate, open rate and click thorough rate.
Evaluation
For reporting and further analysis, we can help marketers to use Adobe Campaign dashboard or other analytics tools such as Google or Adobe Analytics, in both cases, we can help you evaluate your Campaign data, interpret the results, and recommendations for further action.
Integration with other tools from the Adobe Experience Cloud
To take full advantage of your Adobe Experience Platform stack, we accompany you in the integration of Adobe Campaign with other tools from the Experience Cloud:
Integration with Adobe Experience Manager (AEM) for automated content delivery
Integration with Adobe Analytics for further enhanced reporting and analysis
Integration with Adobe Target for personalised content delivery
Integration with Adobe Experience Platform for RT-CDP
Connecting other data sources
In addition to the integration with Adobe's own tools, we also help to integrate Adobe Campaign to third-party solutions to bring data from various databases or azure data lakes.