Adobe Marketo
You want to interact with your customers at the perfect time and with the right content? Adobe Marketo Engage, the largest B2B marketing automation platform, will help you to enhance your customer’s experience.
You want to interact with your customers at the perfect time and with the right content? Adobe Marketo Engage, the largest B2B marketing automation platform, will help you to enhance your customer’s experience.
The tool for marketing automation allows to track every touchpoint with your customer, providing insights into which marketing efforts are most effective. This enables you to identify the most promising lead sources and optimize your campaigns across the ideal channels for success.
Leveraging Adobe's lead generation and scoring tool helps you qualify contacts more effectively. By defining a measurable lead-to-sales lifecycle tailored to your needs, you can create customized scoring models that update in real-time. Additionally, the lead nurturing function fosters closer collaboration between marketing and sales, which enabled you to develop and refine qualification models together.
The integration of marketing automation into the marketing- and sales-processes leads to an increase in efficiency by shortening the time to launch.
To speed up processes, Marketo Engage has an artificial intelligence-based feature that creates predictive audiences and audience segments as well as an active listening feature.
Marketo Engage's visual editor, combined with pre-built templates, empowers you to create responsive emails for any occasion, ensuring flawless display across all devices. A/B testing and predictive content features further enhance E-Mail personalisation, allowing you to deliver the most relevant content to each recipient.
Marketo can be seamlessly and efficiently integrated into the Adobe Experience Cloud. These connections unlock many use cases, such as creating a list in AEP based on user behavioral/event data and targeting them through Marketo.
In the final phase, the performance can be evaluated in relation to various channels and the corresponding program. This performance review is based on a variety of criteria, including sales, investments, and ROI.
diva-e offers not only expert advice and consulting, but also support with the technical configuration and implementation of Adobe Marketo. With our full-service approach, we endeavor to provide the best and most efficient solutions for each of our customers.
We are happy to provide our technical expertise on the implementation of Adobe Marketo projects from scratch or to support you as a client partner with your existing setup and architecture.
Our experienced Marketo developers conceptualize and implement marketing campaigns with multiple touchpoints, trigger campaigns, set up A/B tests and implement personalized targeting in Adobe Marketo.
Based on the available data and the existing marketing framework (relevant target groups, KPI’s, customer journeys, and touchpoints), we drive use case ideas for a better churn rate, open rate and click through rate.
Besides that, we help our customers with QA as well as UAT and we support them when making technical decisions.
For reporting and further analysis, we help marketers to use Adobe Marketo dashboards or other analytics tools such as Adobe Analytics or Customer Journey Analytics. In all cases, we help to evaluate the data derived from Marketo, interpret the results, and make recommendations for further action.
To take full advantage of your Adobe Experience Platform stack, we accompany you in the integration of Adobe Marketo with other tools that are part of the Experience Cloud:
Integration with Adobe Target for personalised content delivery
Integration with Adobe Experience Platform for the Real Time-CDP
Apart from facilitating the integration of Adobe Marketo with internal technologies, we also assist in integrating Adobe Marketo with external solutions to import data from various databases or Azure data lakes.