Personalized customer experiences
In a digital world where targeted user engagement is the fastest path to potential customers, our diva-e experts recommend Adobe Target, the advanced personalization and testing tool in the Adobe Experience Cloud. Adobe Target represents a versatile, platform-independent framework that personalizes and optimizes websites, apps, and digital products.
The market and customer requirements are constantly changing – we equip you with the setup to respond to these dynamic conditions and actively participate in shaping communication approaches. Our services to include Adobe Target Setup include consulting and implementation, always aiming to position your business at the forefront of the digital market.
diva-e relies on market leader Adobe Target
Due to years of experience, diva-e consciously relies on the platform-agnostic framework of Adobe Target to personalize websites, apps, and IoT products (such as chatbots, voice assistants, etc.), and optimize them through targeted A/B/n tests. Adobe Target also secured the Market Leader position in Gartner Magic Quadrant and The Forrester Wave.
Throughout the entire customer journey, you can deliver tailored and personalized content and experiences to different user segments with Adobe Target. This significantly improves the user experience, leading to higher shopping cart turnovers (e.g., through recommendations, cross- and upselling), higher conversion rates, lower bounce rates, and increased customer loyalty.
diva-e offers a full-service approach and sees itself as a partner to its customers, thus enabling the development of the most suitable and efficient solution for you. For Adobe Target customers, we offer the following services, always in close coordination with you:
We analyze your data foundation and develop customized use cases to optimize your digital platforms.
Our experts handle the seamless integration of Adobe Target into your existing structure.
Our experienced team implements A/B tests and personalization measures in Adobe Target, ensuring a smooth QA process.
We assist you in evaluating and interpreting results to derive effective recommendations for action.
Benefit from our expertise in integrating Adobe Target with other Adobe Experience Cloud tools (such as Adobe Analytics) and third-party solutions.
We have already worked with clients like E.ON to implement tailor-made solutions for automated personalization.
We are eager to show you the individual benefits of Adobe Target so that you too can reach your customers digitally at a new level.