Crownpeak (formerly e-Spirit)
Digital experience on all channels
The modern headless architecture is characterized by high agility and performance. The ease of use is also maintained thanks to the features of the enterprise-class CMS. With the CMS from Crownpeak, diva-e Conclusion ensures personalized interaction with buyers and an orchestrated digital experience on all channels. Target group communication not only takes place via existing touchpoints, but is also easily extended to new channels. Touchpoints such as social media, email, messaging services, websites, PWAs, mobile apps, e-commerce platforms, digital signage and voice assistants are intuitively linked and controlled by the solution and led to success through the use of AI and KPIs.
Digital experience on all channels
The modern headless architecture is characterized by high agility and performance. The ease of use is also maintained thanks to the features of the enterprise-class CMS. With the CMS from Crownpeak, diva-e Conclusion ensures personalized interaction with buyers and an orchestrated digital experience on all channels. Target group communication not only takes place via existing touchpoints, but is also easily extended to new channels. Touchpoints such as social media, email, messaging services, websites, PWAs, mobile apps, e-commerce platforms, digital signage and voice assistants are intuitively linked and controlled by the solution and led to success through the use of AI and KPIs.
FirstSpirit on premise or in the cloud (Software as a Service)
AI-driven personalization through FirstSpirit ICE (Intelligent Content Engine)
Headless architecture through the FirstSpirit CaaS module (Content as a Service)
Agility: Increase the power of deep integrations to enable rapid connections across the DX ecosystem while enabling content sharing across all touchpoints through headless CMS capabilities.
Empowerment: accessibility of unified sources of content that are also manageable by anyone inside or outside the organization. Empowerment also serves to provide customers with a consistent, inspiring, and relevant digital experience regardless of where or at what stage of the customer journey they are.
Intelligence: scalable personalization of content-driven experiences and the ability to leverage internal, external and behavioral data to increase audience engagement.
With the CMS solution, Crownpeak is again ranked as a Visionary in Gartner's 2019 Magic Quadrant for WCM.
A Hybrid CMS offers all the advantages of a highly flexible headless architecture and combines them with the familiar working environment of a classic CMS. Thus, a Hybrid CMS can provide Content-as-a-Service (CaaS) across all existing and future touchpoints as well as integrate third-party systems, while offering the convenience of an intuitively maintainable content management system.
70% of internet users consume digital content on more than one screen. CaaS gives you the opportunity to provide content at any time on any (mobile) device and thus offer your customers a flexible and personalized shopping experience. To this end, CaaS makes content accessible via an API interface and ensures that it can be requested via any front end. For example, customers are offered the option of completing their purchase, which 67% of customers started on their smartphone, on their laptop.