Challenges and opportunities for the B2B sector in the automotive industry

The automotive industry is an important driver of the global economy - especially for the B2B sector. The interaction between automotive manufacturers, suppliers, dealers and other players in the value chain is facing a change that brings with it a multitude of old and new challenges. At the same time, however, this also represents a great opportunity to optimise processes based on data, generate new sales opportunities and establish yourself as a market leader as a manufacturer, supplier or service provider - provided you understand the new requirements of the market and adapt to them technologically.

In this blueprint, we will explain some of the most important challenges for the B2B sector in the automotive industry and outline specific solutions for how market players can benefit from this change.