Digital transformation" in 2024? What factors play a role today and how has the understanding of digital change changed in recent years due to new innovations? We answer these questions in this white paper:
Status quo: current figures and studies
The role of AI: areas of application and solutions
Guide: Successful change management
UX: The new requirements for digital accessibility
Strategy development: Goals, expectations and KPIs
Digital transformation - a term that has been generating a lot of buzz for years and that will undoubtedly have arrived in all industries by 2024. And yet this strategic change still seems to be a major challenge for many B2B and B2C organisations - especially in view of new technologies such as artificial intelligence, constantly changing customer requirements and new mandatory accessibility requirements.
The market environment is more dynamic than ever and is putting companies under increasing pressure to digitalise quickly in order to offer customers and employees a special experience and not lose them to the competition.
To ensure that this transformation not only succeeds quickly, but also strategically and sustainably, we would like to provide you with a compass in this white paper - including concrete initiatives, a step-by-step checklist and practical recommendations for action.