Testing is more than most people assume. It’s not just the responsibility of testers. To ensure quality across a project, the entire team must be involved. Every role contributes to the success of testing efforts. Let’s walk through the development lifecycle and explore how each project role can help build quality from the start.

Adobe offers two powerful tools for email marketing: Adobe Campaign and Adobe Journey Optimizer (AJO). Both support multilingual campaigns, but rely on different methods and features.

How can brands ensure their products appear in these AI-generated responses? The answer lies in Generative-AI Optimization (GAIO), also known as Large Language Model Optimization (LLMO) or Generative Engine Optimization (GEO).

At the Adobe Summit 2025, a wide range of innovative developments in digital marketing were unveiled. In this article, we take a look at the key innovations, exciting highlights, and explore the opportunities these open up for companies in today’s digital marketing landscape.

In the context of conversion rate optimization, a testing tool enables companies to test different versions of their website or app to find out which variant works best. These tools perform A/B tests or multivariate tests to analyze user behavior and make data-based decisions to optimize the user experience.

On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force, obliging companies to make their products and services accessible. The BSFG was already passed in 2021 - but what has only been known since March 2025 and is very relevant for companies with a digital customer approach: there is now a new central authority in Germany to ensure compliance with these requirements.

Successful personalization in retail starts with the effective use of customer data. Learn how a Customer Data Platform (CDP) breaks down data silos, optimizes omnichannel strategies, and strengthens customer loyalty.

Find out what significance means in A/B testing, how the p-value works and which KPIs you should pay attention to. Your guide for well-founded CRO decisions!

The world of retail is more demanding and fast-paced than ever. Customers expect a seamless and fully integrated shopping experience – whether they are browsing online

Find out which tools are really worthwhile and how you can use them strategically: A/B testing, heat maps, user tracking and more.

The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

Petya Kapchina, Senior Backend Developer & Team Lead at diva-e, shares her experiences as a woman in the tech industry. She talks about career growth, diversity, and how companies can attract more women to tech careers.

In a world in which users are overwhelmed by information, personalization is the key to capturing attention and increasing conversion rates. This article shows how dynamic content, personalized recommendations and analysis of user behavior can help to create tailored experiences that truly engage - and drive long-term growth as part of your overall CRO strategy.

Andreas Mihm, Director Cloud Solution Architecture at diva-e, explains how companies can protect themselves against current threats with modern security strategies, AI-powered defense, and best practices.

Conversion Rate Optimization (CRO) relies on data. But which metrics and KPIs truly matter?

Hyper-personalization is already an integral part of the B2C sector—and it's becoming increasingly important in the B2B space as well.

In this article, we explain how to effectively implement A/B tests, avoid common mistakes, and correctly define the testing period and relevant KPIs. Our goal: to show you that A/B testing is not only essential but also easy to execute.

A powerful tool for preventing churn and engaging customers more effectively is predictive analytics. But how can this technology strengthen and stabilize customer loyalty in the future?

Conversion rate optimization (CRO) is a key process for turning website visitors into customers and increasing the conversion/purchase rate of existing customers in the best way.

Discover which systems are essential for your digital B2B sales and maximize process efficiency with seamless system integration.

Since February 2nd, new AI regulations apply to companies: With the implementation of the EU AI Act, Article 4 mandates that companies ensure their employees have AI competence. But what does this mean in practice? How can companies meet this requirement without losing track?