Hyper-personalization is already an integral part of the B2C sector—and it's becoming increasingly important in the B2B space as well.

In this article, we explain how to effectively implement A/B tests, avoid common mistakes, and correctly define the testing period and relevant KPIs. Our goal: to show you that A/B testing is not only essential but also easy to execute.

A powerful tool for preventing churn and engaging customers more effectively is predictive analytics. But how can this technology strengthen and stabilize customer loyalty in the future?

Conversion rate optimization (CRO) is a key process for turning website visitors into customers and increasing the conversion/purchase rate of existing customers in the best way.

Discover which systems are essential for your digital B2B sales and maximize process efficiency with seamless system integration.

Since February 2nd, new AI regulations apply to companies: With the implementation of the EU AI Act, Article 4 mandates that companies ensure their employees have AI competence. But what does this mean in practice? How can companies meet this requirement without losing track?

Discover how predictive maintenance not only optimizes production and maintenance but also revolutionizes B2B sales and customer service.

Discover how the Adobe Journey Optimizer is revolutionizing personalized customer journeys in B2B marketing – with AI, real-time data, and cross-channel flexibility.

In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.

2025 is the year when Generative AI (GenAI) moves beyond being a buzzword and becomes a business-critical solution. Its success depends on how companies leverage GenAI to deliver tangible value.

This blog article highlights how Emporix meets the unique requirements of a B2B e-commerce platform, with a focus on product import, search integration, and API-driven content management.

Learn how modern SIEM solutions work and how they leverage AI and machine learning to detect anomalies faster and automate the resolution of security incidents.

Innovative technologies like artificial intelligence in customer service not only create new opportunities for more efficient processes but also pave the way for a personalized, customer-focused shopping experience. The big caveat: responsible data handling remains a critical challenge.

Digitalization is fundamentally and continuously shaping B2B sales. Traditional sales approaches are being replaced by data-driven strategies that allow companies to operate in a more efficient and customer-centric manner. In this context, well thought-out data management is indispensable. It forms the basis for decisions, process automation and personalized customer experiences.

AI applications in retail offer a wide range of opportunities: retailers that fully leverage the potential of AI can gain significant competitive advantages.

Do you need high-quality, optimized texts for your website but are short on time? A common challenge—with a clear solution: artificial intelligence. With AI, you can streamline tasks like text production, internationalization, concept development, and content analysis, enabling more efficient workflows. However, a word of caution: AI cannot replace editors and their uniquely human strengths, such as creativity and empathy.

Over the past four years, diva-e has developed a new B2B shop with innovative and extensive functionalities for a leading German wholesaler in the sanitary and building technology sector. In this shop, customers can access comprehensive self-service options, enabling them to submit inquiries, review and approve quotes, manage quantity contracts and reservations, handle delivery notes and returns, process invoices, and manage offline and non-shop-related orders and documents.

In 2024, everything at diva-e revolved around the motto #EmpoweringExperience - always with the aim of creating unforgettable digital experiences for your target groups.

The Internet of Things (IoT) will not only play a larger role in our daily lives but also drive the adoption of new business models and processes in the B2B sector. IoT is a cross-industry trend with immense potential.

Keyword research can be very time-consuming, especially when dealing with a large volume of keywords. How to simplify this process was discussed in the Digital Bash session titled *"Build Your SEO World the Way You Like It - DIY SEO Tools & Solutions."*

Happy Patterns replace manipulative dark patterns with positive experiences. By leveraging intelligent data usage and AI, they create transparency, promote sustainability, and strengthen customer loyalty. In the Digital Bash, Andreas Frary demonstrates through a use case how Happy Patterns are revolutionizing commerce and improving the ecosystem.