Successful personalization in retail starts with the effective use of customer data. Learn how a Customer Data Platform (CDP) breaks down data silos, optimizes omnichannel strategies, and strengthens customer loyalty.

Find out what significance means in A/B testing, how the p-value works and which KPIs you should pay attention to. Your guide for well-founded CRO decisions!

The world of retail is more demanding and fast-paced than ever. Customers expect a seamless and fully integrated shopping experience – whether they are browsing online

Find out which tools are really worthwhile and how you can use them strategically: A/B testing, heat maps, user tracking and more.

The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

Petya Kapchina, Senior Backend Developer & Team Lead at diva-e, shares her experiences as a woman in the tech industry. She talks about career growth, diversity, and how companies can attract more women to tech careers.

In a world in which users are overwhelmed by information, personalization is the key to capturing attention and increasing conversion rates. This article shows how dynamic content, personalized recommendations and analysis of user behavior can help to create tailored experiences that truly engage - and drive long-term growth as part of your overall CRO strategy.

Andreas Mihm, Director Cloud Solution Architecture at diva-e, explains how companies can protect themselves against current threats with modern security strategies, AI-powered defense, and best practices.

Conversion Rate Optimization (CRO) relies on data. But which metrics and KPIs truly matter?

Hyper-personalization is already an integral part of the B2C sector—and it's becoming increasingly important in the B2B space as well.

In this article, we explain how to effectively implement A/B tests, avoid common mistakes, and correctly define the testing period and relevant KPIs. Our goal: to show you that A/B testing is not only essential but also easy to execute.

A powerful tool for preventing churn and engaging customers more effectively is predictive analytics. But how can this technology strengthen and stabilize customer loyalty in the future?

Conversion rate optimization (CRO) is a key process for turning website visitors into customers and increasing the conversion/purchase rate of existing customers in the best way.

Discover which systems are essential for your digital B2B sales and maximize process efficiency with seamless system integration.

Since February 2nd, new AI regulations apply to companies: With the implementation of the EU AI Act, Article 4 mandates that companies ensure their employees have AI competence. But what does this mean in practice? How can companies meet this requirement without losing track?

Discover how predictive maintenance not only optimizes production and maintenance but also revolutionizes B2B sales and customer service.

Discover how the Adobe Journey Optimizer is revolutionizing personalized customer journeys in B2B marketing – with AI, real-time data, and cross-channel flexibility.

In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.

2025 is the year when Generative AI (GenAI) moves beyond being a buzzword and becomes a business-critical solution. Its success depends on how companies leverage GenAI to deliver tangible value.

This blog article highlights how Emporix meets the unique requirements of a B2B e-commerce platform, with a focus on product import, search integration, and API-driven content management.

Learn how modern SIEM solutions work and how they leverage AI and machine learning to detect anomalies faster and automate the resolution of security incidents.