Digitalization is fundamentally and continuously shaping B2B sales. Traditional sales approaches are being replaced by data-driven strategies that allow companies to operate in a more efficient and customer-centric manner. In this context, well thought-out data management is indispensable. It forms the basis for decisions, process automation and personalized customer experiences.

AI applications in retail offer a wide range of opportunities: retailers that fully leverage the potential of AI can gain significant competitive advantages.

Do you need high-quality, optimized texts for your website but are short on time? A common challenge—with a clear solution: artificial intelligence. With AI, you can streamline tasks like text production, internationalization, concept development, and content analysis, enabling more efficient workflows. However, a word of caution: AI cannot replace editors and their uniquely human strengths, such as creativity and empathy.

Over the past four years, diva-e has developed a new B2B shop with innovative and extensive functionalities for a leading German wholesaler in the sanitary and building technology sector. In this shop, customers can access comprehensive self-service options, enabling them to submit inquiries, review and approve quotes, manage quantity contracts and reservations, handle delivery notes and returns, process invoices, and manage offline and non-shop-related orders and documents.

In 2024, everything at diva-e revolved around the motto #EmpoweringExperience - always with the aim of creating unforgettable digital experiences for your target groups.

The Internet of Things (IoT) will not only play a larger role in our daily lives but also drive the adoption of new business models and processes in the B2B sector. IoT is a cross-industry trend with immense potential.

Keyword research can be very time-consuming, especially when dealing with a large volume of keywords. How to simplify this process was discussed in the Digital Bash session titled *"Build Your SEO World the Way You Like It - DIY SEO Tools & Solutions."*

Happy Patterns replace manipulative dark patterns with positive experiences. By leveraging intelligent data usage and AI, they create transparency, promote sustainability, and strengthen customer loyalty. In the Digital Bash, Andreas Frary demonstrates through a use case how Happy Patterns are revolutionizing commerce and improving the ecosystem.

In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.

Total Experience combines Customer, Multi, User, and Employee Experience into a seamless brand experience for all stakeholders. This holistic approach optimizes the customer journey across all channels and touchpoints. Discover how this approach leads to delighted customers, motivated employees, and measurable success in practice.

To ensure that the BF/CM weekend is a success for you and a positive experience for your customers, we've compiled exciting statistics from recent studies, actionable recommendations for quick implementation, and a checklist.

Industry players today are facing fundamental changes. Increasingly, business customers prefer digital channels over the traditional purchasing process via sales representatives—a trend we’re already familiar with in the consumer sector. The B2B customer journey is taking on a whole new form. Just as private customers expect more control over their shopping experience, B2B buyers are increasingly relying on self-service solutions. While consumers are now accustomed to managing invoices or subscriptions online, industrial customers are also expecting digital, round-the-clock interactions. In response to this trend, many companies today are offering integrated self-service portals that modernize B2B commerce and increase efficiency for both sides.

Loyalty programs have been a staple in marketing for years, especially in the U.S., where nearly every company offers some form of rewards system. In this increasingly homogeneous landscape, where three-quarters of companies view their programs as similar to those of their competitors, differentiation is key.

In this article, we will explain what the challenges are on the way to omnichannel marketing and how you can overcome these challenges when implementing such a strategy using the Adobe Experience Platform as a technical basis.

A very helpful tool for boosting customer loyalty is artificial intelligence, which offers a wide range of applications along the entire customer journey: From the personalization of experiences and options to data-driven decisions and predictions about the behaviour and needs of your target group.

Which digital trends will continue to shape the next year? How will processes transform, and what new innovations and technologies will play a role?

After nearly all companies have invested in digital business in recent years, often with very high expectations, the question that arises today is: What do I need to do to make my initiatives more successful?

We show how companies can successfully integrate Adobe and Salesforce to optimize their sales processes. We also provide practical tips for improving workflows and generating new leads by leveraging the strengths of both platforms. In conclusion, we present some best practices from the sales world to maximize sales success.

The IT industry has transformed significantly over the last decade - also in terms of quality assurance. This has increasingly shifted to automation and continuous integration (CI/CD) to enable faster and more efficient test processes.

The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.

In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.