The last few years have been characterized by rapid developments in e-commerce, such as a large increase in mobile store visitors via smartphones or the use of pioneering technologies in the field of artificial intelligence (AI) - online retail is more dynamic and diverse than ever, across a wide range of industries. We have taken a closer look at four of these forward-looking developments:

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

Dark Patterns are designs or processes in digital products intentionally crafted to lead users into a specific action. However, in the long run, they can harm customer loyalty and brand reputation.

The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.

Die Search Console ermöglicht jetzt das Einstellen von Versand- und Rückgabebedingungen, ein neues Overlay "From sources across the web" sorgt für mehr Transparenz und ein bedeutendes Core Update steht bevor.

In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.

Core Web Vitals are metrics defined by Google that reflect the user-friendliness of a website. These metrics can be used to measure and evaluate the user experience of a website by analyzing the loading process of a page, its interactivity and its visual stability.

Whether it's buying groceries, your daily coffee-to-go or looking for new clothes - we now find them in almost every area: Loyalty programmes. Collecting points, coupons and other exclusive offers for loyal customers has become an integral part of the targeted customer approach and is an important criterion for many customers when making a purchase decision.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.

The specific benefits of the Adobe Journey and the decision management service in the context of different customer requirements.

The industrial sector is one of the last to venture into e-commerce. B2B customers have long been willing to purchase products and services through more than just traditional channels.

Accessibility is no longer a fringe issue but a central component of modern business projects. To create an inclusive digital world, companies must integrate accessibility into their digital value chains from the very beginning.

Unlike the traditional monolithic approach, where the frontend and backend are connected, a headless architecture offers significant advantages on various levels.

At Google I/O on 14 May, Google announced that it is now rolling out the SGE experiment from Search Labs as "AI Overviews" in the search results. Google is starting with English-language search queries in the USA - other countries are to follow shortly.

In the globalized economy, B2B companies face the challenge of adapting their digital offerings to international markets. How can a TOM (Target Operating Model) help with this?

In this article, we explain what Google Consent Mode is, what new features version 2 brings, and how it affects implementation with Adobe Launch or other tag managers.

The digital world is developing rapidly, and with it the tools and technologies that support us in our daily work. One of these groundbreaking innovations is the Google extension ChatGPT for Google. This extension integrates the most advanced AI models directly into Google search results, offering users significant added value.