In der dynamischen SEO-Welt gibt es auch in diesem Monat spannende Entwicklungen.

Total Experience combines Customer, Multi, User, and Employee Experience into a seamless brand experience for all stakeholders. This holistic approach optimizes the customer journey across all channels and touchpoints. Discover how this approach leads to delighted customers, motivated employees, and measurable success in practice.

To ensure that the BF/CM weekend is a success for you and a positive experience for your customers, we've compiled exciting statistics from recent studies, actionable recommendations for quick implementation, and a checklist.

Industry players today are facing fundamental changes. Increasingly, business customers prefer digital channels over the traditional purchasing process via sales representatives—a trend we’re already familiar with in the consumer sector. The B2B customer journey is taking on a whole new form. Just as private customers expect more control over their shopping experience, B2B buyers are increasingly relying on self-service solutions. While consumers are now accustomed to managing invoices or subscriptions online, industrial customers are also expecting digital, round-the-clock interactions. In response to this trend, many companies today are offering integrated self-service portals that modernize B2B commerce and increase efficiency for both sides.

Loyalty programs have been a staple in marketing for years, especially in the U.S., where nearly every company offers some form of rewards system. In this increasingly homogeneous landscape, where three-quarters of companies view their programs as similar to those of their competitors, differentiation is key.

In this article, we will explain what the challenges are on the way to omnichannel marketing and how you can overcome these challenges when implementing such a strategy using the Adobe Experience Platform as a technical basis.

A very helpful tool for boosting customer loyalty is artificial intelligence, which offers a wide range of applications along the entire customer journey: From the personalization of experiences and options to data-driven decisions and predictions about the behaviour and needs of your target group.

Which digital trends will continue to shape the next year? How will processes transform, and what new innovations and technologies will play a role?

After nearly all companies have invested in digital business in recent years, often with very high expectations, the question that arises today is: What do I need to do to make my initiatives more successful?

We show how companies can successfully integrate Adobe and Salesforce to optimize their sales processes. We also provide practical tips for improving workflows and generating new leads by leveraging the strengths of both platforms. In conclusion, we present some best practices from the sales world to maximize sales success.

The IT industry has transformed significantly over the last decade - also in terms of quality assurance. This has increasingly shifted to automation and continuous integration (CI/CD) to enable faster and more efficient test processes.

The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.

In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.

In this article, we outline how companies from various industries successfully use gamification to strengthen customer loyalty and create innovative experiences.

The use of omnichannel strategies has become a crucial tool in retail: customers today expect a convenient and seamless shopping experience across all channels. A cross-channel customer experience is therefore a key factor for long-term customer loyalty and the purchasing willingness of your target audience. Discover which aspects play a role in this in the following blog post.

The last few years have been characterized by rapid developments in e-commerce, such as a large increase in mobile store visitors via smartphones or the use of pioneering technologies in the field of artificial intelligence (AI) - online retail is more dynamic and diverse than ever, across a wide range of industries. We have taken a closer look at four of these forward-looking developments:

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

Dark Patterns are designs or processes in digital products intentionally crafted to lead users into a specific action. However, in the long run, they can harm customer loyalty and brand reputation.

The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.