The automotive market is currently facing a major transformation: digitalization and electromobilization are rewriting the rules of the game - including for the aftermarket. This includes services, spare parts and products that are offered to end consumers after the sale of a vehicle. More and more new market players and models are establishing themselves in this area. Digital channels are playing an increasingly important role. Another driving factor behind this change is the trend towards electromobility. The digital transformation and the new requirements for services and spare parts will redefine market conditions in the future. How can participants prepare for this today?

The marketplace model is not new – it was initially primarily used in the B2C sector, but in many industries, digital dealer portals have now become daily B2B tools for procurement and sales. Digital platforms enable companies to connect directly with suppliers, manufacturers, and service providers to procure products and services for production. Does this approach also work for a complex industry like the automotive sector?