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Anna Graser

About the author

Anna has been an expert in the implementation of (omnichannel) personalization, A/B testing and digital analytics at diva-e for over 4 years. In numerous projects, she has supported our customers in implementing and strategically using the tools with the help of solutions from the Adobe Experience Cloud. Her focus is primarily on working with the Adobe Experience Platform, Adobe Target and Adobe Analytics. Even before her time at diva-e, Anna was already working on the customer side in the area of conversion rate optimization and user experience testing.


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Total Experience | Omnichannel  | 17 Oct 2024
Omnichannel Marketing Best Practices
In this article, we will explain what the challenges are on the way to omnichannel marketing and how you can overcome these challenges when implementing such a strategy using the Adobe Experience Platform as a technical basis.
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Anna Graser