The way people search for and find information online is undergoing a fundamental change. Where the classic “blue links” once dominated Google, Bing, and other searc engines, AI overviews, ChatGPT, and other generative systems now provide direct answers without users having to click through to a website. For businesses, this means: visibility no longer arises solely from search results but increasingly from AI-generated answers. Those who do not appear as a relevant, trustworthy source lose valuable touchpoints in the digital decision-making process. The good news is: fewer clicks do not automatically mean less business. What matters is whether your content appears as the best answer in AI systems and this can be strategically achieved. How? You can find out quickly and concisely in this blog article.

On September 25, Spryker EXCITE 2025 took place in Berlin – the leading conference for digital commerce solutions. Under the motto “Connected Commerce: Powering the Hybrid Future”, industry leaders, innovators, and decision-makers came together to share and discuss their perspectives on seamlessly connecting online and offline worlds. As a long-standing Spryker partner, we were of course there – here are our key takeaways:

To ensure that the BF/CM weekend is a success for you and a positive experience for your customers, we've compiled exciting statistics from recent studies, actionable recommendations for quick implementation, and a checklist.

The healthcare landscape is undergoing a profound transformation, driven by digital innovation and evolving expectations from healthcare professionals (HCPs). In today's information-saturated environment, where physicians may receive hundreds of messages daily from various vendors, traditional one-size-fits-all marketing approaches have become not just ineffective, but potentially counterproductive. The pandemic accelerated digital adoption, but even as face-to-face interactions return, HCPs continue to prefer personalized, relevant content delivered through their channels of choice at times that suit their demanding schedules.

According to the Harvard Business Insider, 95% of tech investments in AI tools fail to deliver their ROI. Not because the technology is bad – but because companies often measure the wrong things.

The selection of new technologies is no longer just an IT issue for B2B companies. It determines how efficiently internal processes run, how quickly new business models can be implemented – and how well companies can compete in an increasingly digital market. At the same time, technology selection has become more complex: the market offers countless solutions that differ in functionality, costs, integration capability, and future viability. While standard software was often seen as “one-size-fits-all” in the past, companies today face the challenge of finding a solution that fits their specific situation – and does so in the long term. But this is exactly where the dilemma begins. Let’s dive deeper!

Global healthcare is undergoing rapid change in order to meet increasing demand, demographic shifts, and rising costs – including in Germany.

Digital transformation has never been faster than in recent years. And 2026 will bring many new developments.

In this article, Alexander Nauhausen, Solution Architect and Technology Advisor at diva-e Conlusion, shares his expert knowledge gained from numerous projects—from initial questions to success factors and trends in tech consulting.