The internet and information technologies enable quick and easy access to information, communication, entertainment and consumer offers - even on the move via smartphone. The use of web content in both private and professional contexts is now an important part of life and the world of work - provided you have the privilege of being able to use this content without restrictions. Digital inclusion is an issue that is not yet part of the standard digital platforms and services.

Strategic change management has become a critical success factor for companies in today's constantly changing world, as technologies evolve, customer needs shift, and new competitors enter the market.

The use of Artificial Intelligence (AI) plays a key role in digital transformation: AI helps automate processes, save resources, increase efficiency, and even unlock new business models.

Strategic change management has become an important success factor for companies in today's ever-changing world, as technologies evolve, customer needs change and new competitors enter the market.

Traditional sales channels such as trade fairs, customer dialog, product demos and B2B advertising are the basis for B2B trade. Can the metaverse transfer these channels into a virtual world or is this still a dream of the future? The fact is: AR and VR are already being used as marketing channels in B2C. What potential does this have for B2B procurement?

What will e-commerce look like in the next few years? If you think about this question, you can no longer avoid numerous articles on immersive technologies. Virtual reality and augmented reality are therefore not new topics that are driving the e-commerce industry. However, the question of how far developments have progressed and what concrete use could look like remains mostly unanswered - and this is exactly what we would like to answer in this article.

Content is king - everyone working in marketing and beyond knows this by now. The relevance of content in communication strategies is therefore no longer questioned. However, a focus on content in the marketing strategy is no longer enough to be successful.

The automotive industry is currently changing faster than ever before. Several factors are driving this rapid transformation: the trend towards electromobility, digital B2B and B2C commerce via marketplaces, highly innovative competition from China, and previously neglected data management. These forces compel all market participants to rethink their existing processes. The last point is particularly crucial for long-term success, as data plays a central role in future business models.

In an exciting interview with renowned automotive expert Nils Radsak, we talked about the current challenges, opportunities and trends in the B2B environment of the automotive industry. Nils Radsak has driven digitalization for major brands such as Audi and now works as a consultant and lecturer for new business models and digital transformation.