Unified & Composable Commerce are no longer a future trend – they are the new standard for companies that want to stay flexible, innovate faster, and provide their customers with a seamless shopping experience. But before companies can unlock these potentials, one central question arises: On what foundation of modern systems is this new form of commerce built? Choosing the right platform and system architecture is far from just a technical detail. It determines how quickly new features can be rolled out, how efficiently teams work, and how adaptable a company can be in the market. In short: technology selection becomes a strategic game-changer – and those who want to leverage this advantage must act in a structured way. To succeed, clarity, structure, and a concrete plan are required. The following checklist shows how companies can establish their commerce systems in a well-founded, scalable, and future-proof way.

How can retail companies remain competitive in an era of high customer expectations, growing complexity, and constant innovation pressure? The answer: with modern architectural approaches that enable flexibility, scalability, and connectivity. Unified & Composable Commerce are not just buzzwords but strategic concepts that close the gap left by traditional monolithic systems: they connect all channels and touchpoints, create transparent data flows, and allow modular extensions. This results in an infrastructure that accelerates innovation, enables rapid implementation of new customer experiences, and at the same time eases the burden on the organization. For retailers, this means: they can finally seamlessly link mobile apps, webshops, and POS systems, leverage real-time insights, and orchestrate personalized offers across all touchpoints – without months-long development cycles or complex release processes. With Unified & Composable Commerce, systems become active enablers for growth and differentiation.

2025 was a year of change. As your Digital Experience Partner, we want to share our learnings from various industries and sectors – that’s why we have summarized the most important focus topics and highlights of 2025 for you.

Retail is evolving faster than ever before. Rising customer expectations, technological leaps, and intense innovation pressure are driving change at a pace that overwhelms many organizations.

The way people search for and find information online is undergoing a fundamental change. Where the classic “blue links” once dominated Google, Bing, and other searc engines, AI overviews, ChatGPT, and other generative systems now provide direct answers without users having to click through to a website. For businesses, this means: visibility no longer arises solely from search results but increasingly from AI-generated answers. Those who do not appear as a relevant, trustworthy source lose valuable touchpoints in the digital decision-making process. The good news is: fewer clicks do not automatically mean less business. What matters is whether your content appears as the best answer in AI systems and this can be strategically achieved. How? You can find out quickly and concisely in this blog article.

On September 25, Spryker EXCITE 2025 took place in Berlin – the leading conference for digital commerce solutions. Under the motto “Connected Commerce: Powering the Hybrid Future”, industry leaders, innovators, and decision-makers came together to share and discuss their perspectives on seamlessly connecting online and offline worlds. As a long-standing Spryker partner, we were of course there – here are our key takeaways:

To ensure that the BF/CM weekend is a success for you and a positive experience for your customers, we've compiled exciting statistics from recent studies, actionable recommendations for quick implementation, and a checklist.

The healthcare landscape is undergoing a profound transformation, driven by digital innovation and evolving expectations from healthcare professionals (HCPs). In today's information-saturated environment, where physicians may receive hundreds of messages daily from various vendors, traditional one-size-fits-all marketing approaches have become not just ineffective, but potentially counterproductive. The pandemic accelerated digital adoption, but even as face-to-face interactions return, HCPs continue to prefer personalized, relevant content delivered through their channels of choice at times that suit their demanding schedules.

According to the Harvard Business Insider, 95% of tech investments in AI tools fail to deliver their ROI. Not because the technology is bad – but because companies often measure the wrong things.