Protzt von Julia Kirsch

Julia Kirsch

About the author

Julia Kirsch, part of the diva-e digital consulting team since January 2023, has built up expertise in the retail and consumer goods sector after studying marketing and business administration at the International School of Management in Frankfurt and the Université de Fribourg in Switzerland. After working for Nestlé and Gerolsteiner, she headed the marketing and e-commerce division of a medium-sized shoe manufacturer for three years before entering the consulting industry. Today, she mainly looks after clients looking for support in the areas of marketing and digitalization.

Julia Kirsch Articles

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Automatisierte Produktempfehlung
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Omnichannel B2C  | 16 Dec 2024
How AI is Revolutionizing the Retail Industry
AI applications in retail offer a wide range of opportunities: retailers that fully leverage the potential of AI can gain significant competitive advantages.
Protzt von Julia Kirsch
Julia Kirsch
Man looking at phone
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B2C Omnichannel  | 24 May 2023
Omnichannel architecture: Interview with diva-e Expert Solution Architect Felix Pieper
An omnichannel architecture is a complex enterprise architecture that touches almost all business areas and is highly integrated. There are two types: best-of-breed and best-of-suite, whereby the choice depends very much on the company's requirements. It is important to involve all stakeholders in the company in order to avoid silo structures. An omnichannel architecture also requires flexible and expandable technology to support evolutionary development. It is advisable to first work out the status quo of the technology and architecture before developing a target architecture. In this process, organizational boundaries and processes must also be uncovered before the technical solution is designed and can ultimately be implemented.
Protzt von Julia Kirsch
Julia Kirsch
Eine Frau steht mit einem Smartphone in der Hand in einer Stadt
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Omnichannel  | 24 May 2023
How to create a successful cross-channel customer experience
The topic of omnichannel has been on everyone's lips again for some time now. However, only a few companies are exploiting the enormous potential of this customer-centric approach. How will a cross-channel customer experience work in 2023?
Protzt von Julia Kirsch
Julia Kirsch