Porträt von Kristina Dolezych

Kristina Dolezych

About the author

As a passionate service provider and former E-Commerce & Digital Retail Manager at Louis Vuitton, Kristina Dolezych joined diva-e's Digital Consulting team as Senior Retail Commerce Consultant in May 2022. As an expert in the areas of omnichannel customer experience and retail, she is particularly enthusiastic about the dynamics and advantages of the digital world. Full of enthusiasm, she bridges the gap between online and offline retail to create a contemporary brand experience for your customers, empower your employees to go the extra mile and actively shape the future of retail.

Kristina Dolezych Articles

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Frau in der Küche am Smartphone
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Omnichannel | B2C  | 24 May 2023
Omnichannel is not worth it! ...or maybe it is?
Even if the term omnichannel is already “old hat” for some, the discussion around omnichannel, customer centricity and a cross-channel, consistent and unique customer experience has gained momentum again in 2022. Customers want a cross-channel shopping experience more than ever - and they expect it. Staging this perfectly in retail is often not easy.
Porträt von Kristina Dolezych
Kristina Dolezych
Frau mit Smartphone
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24 May 2023
No matter the channel - the main thing is that the customer buys from you!
As part of EuroShop 2023 in Düsseldorf, we had the opportunity to conduct an exciting interview with renowned retail expert Prof. Dr. Gerrit Heinemann on the topic of omnichannel. We spoke to him about the current challenges, opportunities and trends in retail and how the integration of online and offline sales channels can help to create a seamless shopping experience for customers.
Porträt von Kristina Dolezych
Kristina Dolezych