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Lukas Kreimeier

About the author

As a Business Consultant at diva-e, Lukas brings extensive expertise in business development in a wide range of B2B and B2C industries. With his many years of experience, he supports our clients in their digital transformation and develops customized go-to-market strategies.

Lukas Kreimeier Articles

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Frau shoppt online mit Laptop
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B2C AI  | 15 Oct 2024
Modern Retail: Artificial intelligence in customer loyalty
A very helpful tool for boosting customer loyalty is artificial intelligence, which offers a wide range of applications along the entire customer journey: From the personalization of experiences and options to data-driven decisions and predictions about the behaviour and needs of your target group.
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Lukas Kreimeier
Nutzung von Augmented Reality via Smartphone
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Omnichannel B2C  | 20 Aug 2024
The 6 Major Omnichannel Trends
In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.
Autorenbild
Lukas Kreimeier