In today’s digital world, customers expect a seamless and, ideally, personalized shopping experience across every potential sales and communication channel. Omnichannel is a strategic approach that enables companies to better reach and engage their target audience by not only being present across multiple channels but also linking these channels to provide a unified and consistent user experience.

Personalized experiences are a key factor for customer loyalty. For this reason, headless solutions have been of increasing interest to retailers for several years in order to optimize the brand experience. Find out what you need to consider when implementing them here.