E-commerce is booming. According to the German E-commerce and Distance Selling Trade Association (bevh), gross sales in Germany amounted to around 83.3 billion euros in 2020. They are expected to rise to 94 billion euros in 2021. Digitalization has accelerated significantly over the past two years, and more people are shopping online. Consequently, consumers' experiences and expectations are rising. They want to find all relevant product information quickly and clearly at any time.