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Miriana Koch

About the author

Miriana works as a Digital Strategy Consultant at diva-e and has extensive expertise in the strategic transformation of internal processes and growth management. With her experience, she supports our clients in their digital transformation by designing and implementing agile processes and structures.

Miriana Koch Articles

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Reading, glasses reflection and woman with online research, data analysis and review for night report or working. Serious, focus and anti glare vision of young person face on technology for analytics
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AI B2C  | 22 Apr 2025
The Integration of Artificial Intelligence in Retail
The use of artificial intelligence (AI) in retail is opening up a wide range of new opportunities. It’s no longer just a “nice-to-have” — it has become a strategic necessity. AI is transforming how retailers understand their customers, engage with them, and optimize their business processes. From personalizing the customer journey to implementing dynamic pricing, AI offers entirely new ways to revolutionize the shopping experience while increasing operational efficiency. But what does it really take to implement AI successfully? What foundations - from the data structure to the technology - need to be created and where do the greatest opportunities lie?
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Miriana Koch
B2B-Einkäufer mit Tablet
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B2B  | 18 Dec 2024
Digitalization of B2B sales
Digitalization is fundamentally and continuously shaping B2B sales. Traditional sales approaches are being replaced by data-driven strategies that allow companies to operate in a more efficient and customer-centric manner. In this context, well thought-out data management is indispensable. It forms the basis for decisions, process automation and personalized customer experiences.
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Miriana Koch
B2B Einkäufer im Lager mit Tablet
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B2B  | 19 Sept 2024
State of B2B Marketplaces
The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.
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Miriana Koch
Frau bezahlt Einkauf digital
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B2B  | 13 Aug 2024
Loyalty in B2B2C
Whether it's buying groceries, your daily coffee-to-go or looking for new clothes - we now find them in almost every area: Loyalty programmes. Collecting points, coupons and other exclusive offers for loyal customers has become an integral part of the targeted customer approach and is an important criterion for many customers when making a purchase decision.
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Miriana Koch
Frau am Laptop
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Total Experience Transformation  | 8 Aug 2024
Versatile Digital Commerce
Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.
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Miriana Koch