Digitalization is fundamentally and continuously shaping B2B sales. Traditional sales approaches are being replaced by data-driven strategies that allow companies to operate in a more efficient and customer-centric manner. In this context, well thought-out data management is indispensable. It forms the basis for decisions, process automation and personalized customer experiences.

The importance of B2B marketplaces is steadily increasing, especially in the manufacturing industry. They provide companies with a platform to streamline procurement processes, manage global supply chains, and facilitate access to new markets.

Whether it's buying groceries, your daily coffee-to-go or looking for new clothes - we now find them in almost every area: Loyalty programmes. Collecting points, coupons and other exclusive offers for loyal customers has become an integral part of the targeted customer approach and is an important criterion for many customers when making a purchase decision.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.