The word "old" has an uncharming ring to it. However, when colleagues refer to me as an "old hand", I take it as recognition. With more than 25 years of experience in content production (print and on-page), I have actually seen, experienced and, of course, written a lot. Technological upheavals have shaken up the market every few years and were perceived by us editors as a grateful opportunity for self-renewal. Windows has cultivated information processing. The World Wide Web cultivated information procurement. Smartphones turned our consumption of information on its head (and buried the MP3 player along the way). These were all important milestones in a continuous cycle of innovation.