In a world in which users are overwhelmed by information, personalization is the key to capturing attention and increasing conversion rates. This article shows how dynamic content, personalized recommendations and analysis of user behavior can help to create tailored experiences that truly engage - and drive long-term growth as part of your overall CRO strategy.

Conversion Rate Optimization (CRO) relies on data. But which metrics and KPIs truly matter?

In this article, we explain how to effectively implement A/B tests, avoid common mistakes, and correctly define the testing period and relevant KPIs. Our goal: to show you that A/B testing is not only essential but also easy to execute.

Conversion rate optimization (CRO) is a key process for turning website visitors into customers and increasing the conversion/purchase rate of existing customers in the best way.

In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.

In the globalized economy, B2B companies face the challenge of adapting their digital offerings to international markets. How can a TOM (Target Operating Model) help with this?