In the context of conversion rate optimization, a testing tool enables companies to test different versions of their website or app to find out which variant works best. These tools perform A/B tests or multivariate tests to analyze user behavior and make data-based decisions to optimize the user experience.

Find out what significance means in A/B testing, how the p-value works and which KPIs you should pay attention to. Your guide for well-founded CRO decisions!

Find out which tools are really worthwhile and how you can use them strategically: A/B testing, heat maps, user tracking and more.

In a world in which users are overwhelmed by information, personalization is the key to capturing attention and increasing conversion rates. This article shows how dynamic content, personalized recommendations and analysis of user behavior can help to create tailored experiences that truly engage - and drive long-term growth as part of your overall CRO strategy.

Conversion Rate Optimization (CRO) relies on data. But which metrics and KPIs truly matter?

In this article, we explain how to effectively implement A/B tests, avoid common mistakes, and correctly define the testing period and relevant KPIs. Our goal: to show you that A/B testing is not only essential but also easy to execute.

Conversion rate optimization (CRO) is a key process for turning website visitors into customers and increasing the conversion/purchase rate of existing customers in the best way.

In today’s highly competitive business world, customer loyalty programs are an essential tool for companies aiming to build long-term relationships with their customers.

Learn more about the synergies between digital accessibility and headless solutions and how B2C providers can meet accessibility standards and optimise the user experience by 2025.