The use of omnichannel strategies has become a crucial tool in retail: customers today expect a convenient and seamless shopping experience across all channels. A cross-channel customer experience is therefore a key factor for long-term customer loyalty and the purchasing willingness of your target audience. Discover which aspects play a role in this in the following blog post.

Dark Patterns are designs or processes in digital products intentionally crafted to lead users into a specific action. However, in the long run, they can harm customer loyalty and brand reputation.