Autorenbild Swetlana Kohl

Swetlana Kohl

About the author

Swetlana has been supporting diva-e for over two years as a Senior Data Solution Consultant. During this time, she has successfully implemented more than a hundred marketing use cases by introducing CDP solutions such as Tealium, Bloomreach Engagement and Adobe RT-CDP from conception to implementation in various companies - always with the aim of taking personalized marketing strategies to a new level. Prior to that, Swetlana spent five years in customer relationship management, where she was responsible for project management of major MarTech initiatives.

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Total Experience  | 27 Aug 2024
The Right Customer Data Platform (CDP) for Your Business
In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.
Autorenbild Swetlana Kohl
Swetlana Kohl