B2C | 22 Oct 2024
Loyalty programs have been a staple in marketing for years, especially in the U.S., where nearly every company offers some form of rewards system. In this increasingly homogeneous landscape, where three-quarters of companies view their programs as similar to those of their competitors, differentiation is key.
B2C | 12 Sept 2024
In this article, we outline how companies from various industries successfully use gamification to strengthen customer loyalty and create innovative experiences.
B2C | 3 Sept 2024
In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.
B2B | 24 Jul 2024
The industrial sector is one of the last to venture into e-commerce. B2B customers have long been willing to purchase products and services through more than just traditional channels.