Industry players today are facing fundamental changes. Increasingly, business customers prefer digital channels over the traditional purchasing process via sales representatives—a trend we’re already familiar with in the consumer sector. The B2B customer journey is taking on a whole new form. Just as private customers expect more control over their shopping experience, B2B buyers are increasingly relying on self-service solutions. While consumers are now accustomed to managing invoices or subscriptions online, industrial customers are also expecting digital, round-the-clock interactions. In response to this trend, many companies today are offering integrated self-service portals that modernize B2B commerce and increase efficiency for both sides.

Loyalty programs have been a staple in marketing for years, especially in the U.S., where nearly every company offers some form of rewards system. In this increasingly homogeneous landscape, where three-quarters of companies view their programs as similar to those of their competitors, differentiation is key.

In this article, we outline how companies from various industries successfully use gamification to strengthen customer loyalty and create innovative experiences.

In today’s digital landscape, businesses have a wide range of Customer Data Platform (CDP) solutions available, but choosing the right platform can make a crucial difference in your data strategy and customer engagement. In this guide, we will compare various CDP solutions that have become cornerstones of modern technology.

The industrial sector is one of the last to venture into e-commerce. B2B customers have long been willing to purchase products and services through more than just traditional channels.