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Valeryia Schaefer

About the author

As a Strategy Consultant at diva-e, Valeryia's focus is on digitalization and transformation. With her extensive expertise in the areas of customer experience, customer engagement and loyalty as well as omnichannel strategies, she has designed and successfully implemented numerous projects in the B2B and B2C sectors - particularly in the retail, automotive and manufacturing industries.

Valeryia Schaefer Articles

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Ein Paar shoppt online und freut sich über personalisiertes Angebot
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B2C  | 20 Mar 2025
Effectively Utilizing Customer Data
Successful personalization in retail starts with the effective use of customer data. Learn how a Customer Data Platform (CDP) breaks down data silos, optimizes omnichannel strategies, and strengthens customer loyalty.
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Valeryia Schaefer
Smart Warehouse
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B2B  | 3 Dec 2024
IoT in Digital B2B Retail
The Internet of Things (IoT) will not only play a larger role in our daily lives but also drive the adoption of new business models and processes in the B2B sector. IoT is a cross-industry trend with immense potential.
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Valeryia Schaefer