Beyond e-commerce: How the metaverse is redefining the omnichannel approach

First of all, it is important to understand what the metaverse actually is. The metaverse is a new level of the internet. Digital offerings are becoming more interactive and virtual spaces more connected. This turns both the customer journey and the product journey into even more intensive experiences. The addition of the metaverse as an additional sales and interaction channel makes it possible not only to consume content, but also to actively act, interact with others and actually experience products. The metaverse thus enables a completely new shopping experience that goes far beyond conventional online shopping.


Retailers can use the metaverse to offer their customers a seamless shopping experience that always takes place where they are.

For example, by integrating augmented reality, customers can virtually try on and try out products, for example by placing a new piece of furniture in their living room to see how it fits into the room.Virtual showrooms or stores in the metaverse offer the opportunity to present products in a virtual environment and create an emotional connection at the same time.With integrations and interfaces, the shopping experience in the Retailverse can be revolutionized even further. Web-based and comprehensive tools even enable retailers to design everything themselves. The Metaverse no longer even needs developers and 3D designers.Content management solutions such as the Metaverse platform from rooom, for example, make it easy to set up your own Metaverse.

When taking the step to the next level of the Internet, retailers should proceed in a structured manner in order to fully exploit the potential:

1. get a clear picture of your target group

Before you dive into the metaverse, think about how innovative your customers are and what interests them. How do you best address this target group? What do they want to experience in the metaverse? Create an exciting and entertaining shopping experience without scaring off or overwhelming your customers.

2. use augmented reality and virtual showrooms

Augmented reality and virtual showrooms offer many opportunities to present products in a new way. Customers can experience and try out products virtually before they buy them. This creates trust and an emotional bond.

3. set the right focus in the presentation of content

The presentation of your products in the metaverse should be of the highest quality. The presentation environment should not distract too much from this. However, an aesthetically pleasing environment and interactive content are crucial if you generally want to present your brand in a showroom or create a virtual consultation offer. So be clear about the objectives of the experience on offer.

4. make sure that your experience is easy to access

Accessibility is crucial to the success of your Metaverse offering. Avoid barriers for your customers due to complicated hardware requirements, different platforms and multi-step login processes. The experience should be as intuitive as possible for all customers and integrate with existing online stores.This also includes integrating familiar payment methods into a virtual shopping experience. It is important that new metaverse offers still convey a sense of familiarity.

5 Create a seamless omnichannel experience

Your strategy should include integrating the metaverse into the omnichannel approach across all sales channels. This means that in the long term, customers should be able to buy products in your online store, in-store and in the metaverse.However, it is best to start with implementation at one touchpoint, for example with augmented reality views in the brick-and-mortar store or in your online store.

Retailers should always keep an eye on the development of the metaverse and keep abreast of new trends and technologies. The metaverse is a new concept and will evolve significantly over the next few years. Those who embrace the metaverse at an early stage, react to developments and adapt their strategies accordingly will have an advantage over the competition in the coming years.

The metaverse offers promising opportunities in e-commerce to present products in an immersive way and provide customers with a unique shopping experience. Now is the right time to find the right strategy, develop the new channel step by step and continuously integrate additional content and experiences. With the right solutions and the right partners, you can already enter a new dimension.

Um die richtige Strategie zu finden, den neuen Kanal schrittweise zu erschließen und kontinuierlich weitere Inhalte und Erlebnisse zu integrieren, ist jetzt der richtige Zeitpunkt. Mit den richtigen Lösungen und den richtigen Partnern können Sie schon jetzt in eine neue Dimension vorstoßen. Wir helfen Ihnen gern dabei, eine individuelle Strategie für Ihr Unternehmen zu erarbeiten.