By decoupling the user interface from backend logic, headless solutions provide retailers with greater flexibility, scalability and performance compared to monolithic systems. This architectural approach facilitates the rapid, cross-platform deployment of e-commerce solutions, enhancing both the customer experience and operational flexibility.
For a deep dive into the topic of headless architecture, check out our whitepaper "Headless – A Retail Revolution" and our blog article on the subject.
Faster Time-to-Market Thanks to MVP
Leveraging extensive project experience, proven solutions and customer expectations, diva-e has developed an approach that enables a faster go-live through a commerce accelerator. This approach allows for the implementation of a proof of concept (PoC) that can quickly be scaled into an MVP, reducing time-to-market by 3 to 6 months. This accelerated process facilitates rapid market learnings and direct customer feedback for further developments.
The time-to-market is reduced through a combination of proven software solutions and a headless architecture. The initial selection of software components focuses on those that are efficiently combinable and can be quickly translated into a customer-centric solution. The diva-e accelerator also offers the option of using a whitelabel storefront, featuring pre-built, customizable components that cover approximately 70% of the use cases for delivering a tailored user experience for end customers.
The Benefits of the Accelerator Approach
The advantages are clear: the solution utilizes already proven software components, supported by a well-coordinated team with extensive experience in these technologies. The setup includes all essential elements of a modern e-commerce architecture and can be tailored to specific needs or existing systems.
Example: The CMS solution from Storyblok and the commerce platform from Commercetools can be utilized to bring content and products to market faster.
Overall, by defining an architectural approach, pre-selecting software and using flexible, scalable components, speed advantages in development are achieved. This allows for a PoC to be rapidly brought to market as a foundation for further iterations.
The Top 4 Advantages for Retailers
To leverage the benefits of the commerce accelerator, the diva-e team has pre-selected software solutions and defined the architectural approach. This results in the following advantages for retailers:
Ready for Production: A well-tested foundation is provided that allows for flexible customization from the start of the project. The time typically spent defining requirements and selecting solutions is minimized, enabling quick implementation of configurations based on individual needs.
Technology & Developer Experience: State-of-the-art technologies and processes lead to highly motivated developers, further accelerating the project. With software solutions based on existing experience, the need for extensive coordination and feedback loops is reduced.
Pre-built Content & Commerce Components: Common components such as product detail and listing pages, shopping carts, stages, teasers and search modules are already functional. The use of harmonized components reduces error susceptibility while ensuring strong usability from the outset.
Whitelabel Design System: An integrated approach to UX/UI design and frontend development helps implement company-specific branding and a unique look and feel. Through atomic design principles, abstract designs are translated into concrete content, creating a system that ensures consistency and scalability while presenting design elements in their final context.
Perspective
The commerce accelerator from diva-e offers retailers an efficient way to bring their e-commerce solutions to market faster and significantly reduce time-to-market. By leveraging a proven headless architecture, pre-built software components, and flexible, scalable solutions, companies can quickly develop a PoC that can be evolved into a market-ready MVP. The pre-selected and tested solutions help minimize potential errors while ensuring high usability and consistency. For retailers, this translates into faster adaptability to market demands and an improved customer experience.
Want to learn more about how commerce accelerators can be tailored to your needs?
