Content at Its Best

To optimize texts effectively and efficiently with AI, four key aspects are crucial: structure and length, audience targeting, fact-checking, and SEO with proofreading. Each step follows a clear three-phase process: First, the text’s status quo is analyzed to identify weaknesses. Next, a suitable AI tool is chosen during the prompting phase and tasked with a clear objective—the prompt. Finally, the result is evaluated and refined.

• Structure and Text Length: The structure and length of the text are adjusted. For better readability, the text can be shortened, expanded, or reorganized.

• Audience Targeting: Once the target audience is defined, the text is fine-tuned in tone and content to match their preferences.

• Fact-Checking: AI-generated texts require careful review by editors to ensure the accuracy of the information presented.

• SEO and Proofreading: A thorough review for search engine optimization and error-free content is essential. It’s recommended to use a different tool for this step than the one used to generate the text, as AI systems often overlook their own errors.

Our content experts Sabine Friedrich and Andrea Kastner demonstrated at the Digital Bash on Content Marketing how the four steps of text optimization can be implemented using AI tools. Using a fictional text for an organic supermarket as an example, they showcased the application of tools like ChatGPT with Canvas, Gemini, and Copilot. They also provided valuable insights into how prompts should be crafted to achieve the best results.

Sabine Friedrich has been working in content marketing for 9 years, with the last 7 years at diva-e. In her day-to-day work, she focuses on both operational and strategic client management, as well as staying at the forefront of the latest developments in AI—particularly in text creation, research, and responsible AI.

For the past 5 years, Andrea Kastner has been agency-side, designing successful content marketing strategies and creating high-quality content for businesses. Her expertise extends beyond client management to include continuous engagement with the latest AI developments, particularly in text generation, the automation of strategic content tasks, and the ethical implications of AI.

Would you like to learn more about content creation and connect with our diva-e experts?

With over 70 events annually, all of which are free to attend, the Digital Bash is the largest web event series in the digital industry in the German-speaking region. Like our blog format edge, it is aimed at everyone working in the digital field: decision-makers and executives, software developers, marketing specialists, and e-commerce experts.