Keyword research can be extremely time-consuming, especially when dealing with a large volume of keywords. How to simplify this process was discussed in the Digital Bash session titled "Build Your SEO World the Way You Like It - DIY SEO Tools & Solutions."
Our SEO expert Raymond Eiber delved into three diva-e SEO tools during his Digital Bash talk—covering everything from the initial problem to implementation and ongoing operations. He also shared insights into how his team developed a tool for automatically clustering keywords.
Managing Large Data Volumes
Keyword research is typically exported into an Excel spreadsheet. Depending on the industry and company, this can involve very large datasets that quickly become unwieldy. Clusters can help by creating a form of categorization, allowing each keyword to be assigned to a relevant URL. However, with a large number of keywords, this process can be labor-intensive and time-consuming.
This challenge led to the idea of automated cluster creation. The tool extracts the top 10 Google search results and compares them with the search results of individual keywords. Additionally, keywords with similar search results are grouped into clusters. The cluster tool only needs to be programmed and built once, resulting in a significant increase in efficiency.
A concrete example, shared live during the talk, makes these complex processes more tangible. If you'd like to jump directly to this use case, skip to minute 06:45 in the video.
Solution Approaches and Tools
Automatic Keyword Clustering:
Raymond outlines how he and his team developed a tool that automatically clusters keywords into topics. This tool analyzes the search results for each keyword and groups similar keywords together. This helps better organize keyword lists and target content more effectively toward specific topics.
Automatic Redirect Map:
Another tool developed by this team is an automatic redirect map. This solution assists in strategically creating redirects after a website relaunch. It analyzes the old and new URLs of a website and automatically suggests suitable redirects. This saves SEOs time and ensures that the website remains well-indexed.
SEO Plugin:
The final tool introduced is the SEO plugin, which offers various SEO functions. This plugin helps SEO managers work more efficiently and avoid errors—even without programming knowledge. Developed by Raymond Eiber himself, this SEO plugin is completely free.
diva-e Contribution at the Digital Bash on October 22, 2024
Topics with Timestamps:
00:00 – Why Develop Your Own SEO Tools?
06:30 – Example 1: Automatic Keyword Clustering
16:00 – Example 2: Automatic Redirect Map
22:00 – Example 3: SEO Plugin
About Raymond Eiber
Raymond is an experienced SEO expert at diva-e, managing key accounts and optimizing their online presence with tailored search engine strategies. Beyond his core role in the SEO team, Raymond supports the sales and business development team by leveraging his technical and analytical skills to drive business success. Additionally, Raymond develops innovative software solutions during his work time, including the diva-e SEO Plugin and OneProSeo.
If you have any questions about the diva-e SEO tools, we’re happy to assist you.
About Digital Bash
With over 70 events annually, all of which are free to attend, the Digital Bash is the largest web event series in the digital industry in the German-speaking region. Like our blog format edge, it is aimed at everyone working in the digital field: decision-makers and executives, software developers, marketing specialists, and e-commerce experts.
Saliha Einfeldt
