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B2C  | 17 Apr 2025

How Effective is Your Loyalty Program?

The Loyalty Check - Our Interactive Quiz Providing Clear Steps for Future Initiatives

Porträt von Annekatrin Brosch
Anne Brosch

In today’s digital landscape, customer loyalty is a key factor for the long-term success of any business. The ROI of loyalty programs is well established: A KPMG study, for example, shows that 70% of customers recommend brands when they see real value in a loyalty program. Furthermore, 88% of satisfied loyalty program members prefer the associated brand—even if competitors offer lower prices.


An effective loyalty program can make the difference between a one-time purchase and a lasting customer relationship. But how can companies ensure their loyalty program is truly working? How can they evaluate whether their strategy is effective compared to competitors—and where untapped potential for improvement might exist?

How Does the Loyalty Check Work?

Our new Loyalty Quiz is designed to address exactly these questions. With the help of an interactive assessment, you can evaluate the maturity of your loyalty program in just a few minutes. The quiz consists of 12 targeted questions that help you reflect on your current strategy and identify potential weaknesses.



Our Loyalty Check provides valuable insights into the real effectiveness of your loyalty initiatives and highlights areas where there is still room for improvement. After completing the quiz, you’ll receive a well-founded evaluation of your loyalty maturity level, along with personalized, actionable recommendations and best practices that your teams can implement right away.

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You also have the option to schedule an initial, non-binding consultation with our experts to uncover untapped potential in your loyalty strategy and further develop it in a targeted way. Click here to get in touch with us.

Insights & Best Practices

The Loyalty Quiz already gives you a clear picture of how well your current customer loyalty program is performing. But long-term success requires more: a clear, strategic approach. In our collection of blog articles on this topic you’ll find practical tips and actionable recommendations to further strengthen your loyalty efforts and future-proof your strategy:

Conclusion: Get the Full Potential Out of Your Loyalty Program

A strong loyalty program is not a no-brainer – it’s the result of analysis, strategy, and continuous development. Our Loyalty Check provides the foundation for exactly that: an objective assessment and clear guidance for your next steps.

Take the opportunity to actively advance your customer loyalty strategy. Loyal customers are more than just repeat buyers – they are your most valuable brand ambassadors.

Porträt von Annekatrin Brosch

Anne Brosch

Anne Brosch has been part of the diva-e team as Senior Marketing Manager since 2024. As an expert in account-based marketing and demand gen, she has been supporting companies in the technology sector and in technology consulting for more than 12 years. She attaches great importance to building up knowledge and exchanging ideas with customers and partners.

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