Bild vom Fernsehturm und Museumsinsel in Berlin
Our Speaking Session at Google Stage

diva-e @ K5 Conference 2024

This year, we were thrilled to join the retail industry once again at the K5 FUTURE RETAIL CONFERENCE. From June 25th to 26th, we engaged in insightful discussions about the latest trends and knowledge in Berlin.

We were especially excited about our speaking session on the Google Stage, where we presented "Versandhaus Walz – From Classic Online Shop to Multi-Brand and Multi-Touchpoint Platform." It was fantastic to share our collaboration and showcase our developments.

Thank you for joining us, and we look forward to seeing you next time!

Our Session

Versandhaus Walz – From Classic Online Shop to Multi-Brand and Multi-Touchpoint Platform

In our session, we provide exciting insights into the digital success story of Versandhaus Walz. Learn how Walz, in collaboration with diva-e and technology partners, developed a modern omnichannel infrastructure for their three brands: baby-walz, walzvital, and Die moderne Hausfrau. Our goal was to deliver a first-class shopping experience and perfect the integration of commerce and content. The outcome for Versandhaus Walz was clear: a significant sales increase on Black Friday 2023, thanks to an enhanced website structure.

Discover how modern headless architecture ensures the stability of an online shop and enhances both user and omnichannel experiences. Additionally, learn how to build your system landscape to remain flexible, allowing for rapid and efficient implementation of innovations. We will not only discuss technological challenges but also address organizational and process requirements within the company.

The Speakers

Philip Neumann

Head of E-Commerce, baby-walz GmbH

Andreas Frary

Go-To-Market Expert MACH & Retail, diva-e

Lasse Klein

Director of Professional Services, Scayle Commerce Engine