diva-e takes over content and SEO optimization for the content platform of Messe Frankfurt's consumer goods fairs

We are delighted to have Messe Frankfurt on board as a diva-e customer! As part of the project, diva-e is implementing a comprehensive content and SEO program for the content hub of the consumer goods fairs. The aim is to increase the reach and visibility of Conzoom Solutions, the content platform for Messe Frankfurt's consumer goods trade fairs. The measures include content and SEO audits, regular content production and the creation of videos directly from trade fair events.

The initial situation: Messe Frankfurt's consumer goods trade fairs aim to increase their reach and attract more retailers and industry participants through the content published on their digital news platform Conzoom Solutions.

The goal: to increase reach through content and SEO measures and strengthen the community.

The project process: diva-e first carried out a comprehensive content and SEO audit to analyze the current situation. This was followed by a TX workshop and the ongoing content production of product inspiration, trend topics, white papers and expert contributions. A special highlight of the collaboration will be the video production on the trade fair floor, in which interviews with various experts will be combined into snackable content. These measures will be supplemented by targeted search engine optimization (SEO) in order to increase the findability of the platform.