dmTECH, the IT subsidiary of dm-drogerie markt based in Karlsruhe, realizes the digital dm experience of customers and colleagues - in Germany and internationally. Together with diva-e, one of Germany's largest digital service providers, and other partners, a number of new projects are to be realized this year in the area of digital marketing & e-commerce. "In addition to online marketing as well as app and web development, diva-e, together with dmTECH as well as other digital agencies, will also be responsible for ongoing search engine optimization and the operation of the central customer platform in 2023," says diva-e CCO Sirko Schneppe.
A special feature in the usually very fast-moving and dynamic digital industry: dmTECH and diva-e have been working closely together in the field of digitalization for more than ten years. Indeed, the demand for digital experience services (DXS), holistic digital concepts, is growing rapidly in the digital industry. As the latest Lünendonk® study also shows, customers are increasingly demanding interlocking digital solutions "from a single source". dmTECH and diva-e are already following this path and have implemented numerous exciting digitalization initiatives together over the past ten years, says Björn Stieler, Managing Director at diva-e. For example, together with other dmTECH partners, the Group stores and country-specific websites have been implemented in 13 countries, the "glückskind" family program has been set up and the "Mein dm" mobile app has been designed. Various customer surveys, in which dm drogerie-markt is regularly at the forefront thanks to its customer-oriented solutions, show that the company is successful in this respect. dm-drogerie markt was voted "Most customer-friendly drugstore 2022" in the "Kundenmonitor Deutschland" consumer survey and the "Mein dm" app is also one of the most popular applications in the well-known app stores in the "Shopping" category.