The digital service provider has numerous use cases in which it supports companies with customer centricity and is the first company to achieve specialization status for Adobe's real-time CDP.
The Munich-based company diva-e, one of the leading digital service providers in Germany, is the world's first and only certified Adobe partner with specialization status for Adobe's Realtime Customer Data Platform. In order to achieve this classification from the software giant Adobe, diva-e had to demonstrate three projects within twelve months in the area of Real-Time Customer Data Platform (RTCDP) in a specific economic area, for example Europe or the USA. Adobe also specifies a certain mix of certified employees from different areas for the specialization. "The requirements from Adobe were high. We are very proud that, thanks to our team and our expertise, we have succeeded in achieving this globally unique specialization," emphasizes diva-e CCO Sirko Schneppe.
"diva-e is an outstanding partner with an impressive level of project expertise and know-how. The certification with specialization status and our long-standing cooperation reflect the excellence of our partnership," says Dennis Saatkamp, Director Partners & Alliances Central Europe, Eastern Europe, Turkey & Russia/CIS.
With the introduction of Adobe Realtime Customer Data Platform (CDP), companies gain valuable real-time customer insights from various sources. This enables effective personalization of customer experiences across all channels and targeted optimization of marketing and sales strategies. As a strong transactional experience partner, diva-e takes a holistic view of these projects to ensure seamless integration of the CDP into business processes. The centralized data platform increases efficiency in data usage while ensuring data security and compliance. Successful customer centricity thus becomes the basis for long-term customer loyalty and sustainable corporate success.
diva-e has many years of experience in the field of RTCDP and has been working with the telecommunications company Telefónica Deutschland since 2020 on corresponding projects with the Adobe solution, which was only launched as a beta version in 2019. "We have been a strong partner in the use of this technology from the very beginning and have played a key role in shaping the further development of the product in Germany and Europe together with our customers," says Schneppe. With this expertise, diva-e is currently also implementing two further RTCDP projects in the financial and medical sectors as an implementation partner.
"This success is a milestone for our Adobe MarTech practice. Since the announcement of AEP at Adobe Summit 2019, we have been working hard to achieve this goal. We knew the importance of AEP and Real-Time CDP from the beginning - for diva-e as an Adobe partner, our customers, and the entire MarTech industry," says Albert Wognar, Manager-Adobe at diva-e.
diva-e has over 20 years of experience in projects with numerous Adobe solutions and now has a team of more than 100 experts for holistic full-service digital projects based on Adobe technologies. Multi-day AEP workshops for selected Adobe partners and special training sessions conducted by Adobe experts provided diva-e employees with targeted training in the use of the various technology solutions for integrated digital projects and formed the basis for the certification.