Over the coming months, Messe Frankfurt's consumer goods trade fairs will be optimizing their content platform Conzoom Solutions, the content hub specifically for the international consumer goods trade. In particular, SEO optimization, greater visibility, higher reach and the creation of an international community for retailers, exhibitors, experts, multipliers, visitors and other relevant industry participants are the most important goals here.
Components of the project, which is being implemented with the digital service provider diva-e, are above all high-quality content and video productions (also at the world's leading trade fairs Ambiente, Christmasworld and Creativeworld in Frankfurt in February 2025) as well as search engine optimization and modernization of the digital offering. As a partner to the global consumer goods retail industry, Conzoom Solutions provides an overview of industry trends, product innovations and inspiration, expert contributions, international industry events and contacts to international suppliers, as well as daily industry news from leading trade magazines.
As part of the Dutch Conclusion Group, diva-e is one of Europe's leading digital service providers. Head of Consulting Boris Bohn explains that a new digital target group approach and content strategy is being developed for the Conzoom Solutions platform, which will be implemented together with the consumer goods trade fairs' content hub team. “By picking up on trend and focus topics in the industry, with relevant white papers, product inspiration and expert contributions, we are creating high-quality digital topic worlds that offer users added value,” says Bohn. The aim is to create a comprehensive, year-round digital offering for all industry players in the international consumer goods trade and a point of contact for a growing community in the consumer goods trade.
About Conzoom Solutions:
Conzoom Solutions is Messe Frankfurt's content hub specifically for the international consumer goods trade. It provides the latest news on the consumer goods market, insights from experts as well as trends and product presentations. As an industry partner for retailers, Conzoom Solutions offers an overview of industry events, contacts to international manufacturers and information on ordering opportunities.
For further information, please contact:
diva-e Digital Value Excellence GmbH
Katrin Menzel