Content Creation
Professional texts, image worlds and videos for your first-class brand presence
Unique, targeted content on your website and social media channels is still the key to success for your online business. Top rankings on Google, high engagement on your pages and an increasing conversion rate - all this is only possible if you inspire your target group for your products, services and benefits via content.
Very important: content is much more than just text creation. Content means all content that your target group expects and needs to interact with your brand. For example, infographics, videos and gamification modules. As an experienced content marketing agency, we are at your side for all tasks related to the topic of "content".
Content creation with diva-e
With our editorial process, we offer you all-round support for your business: from the content audit (a comprehensive analysis of your existing content) and strategic consulting to the production of high-performance content, graphics, videos and social media content, right through to maintenance, distribution and subsequent performance measurement.
Do you already have a content plan and a tight corset with deadlines for the content? No problem for us. With our agile working methods (Jira, Kanban), we dock onto your in-house processes and produce content in the timings you require - even in large quantities.
We have optimized our processes over many years to minimize the organizational effort in your content projects as much as possible: Your central point of contact is your personal project manager, who takes care of all aspects of content creation. He or she will coordinate timings and responsibilities with you, draw up a project plan and define workflows and (approval) processes.
You can rely on our years of expertise. We guarantee you quality and scalability in content creation.
Content creation with format
When we think of “content”, we first think of text - and text is indeed an essential component of content production.
Our editors cover a wide range of topics and create technically sound texts for precisely your area of specialization - in coordination with your specialist department if required In addition to the variety of content, we offer you targeted text formats for your company. The most important of these include
Product descriptions
Category texts
Buyer's guides
Blog/magazine articles
Guide texts
Expert articles
Interviews
E-books
White papers
These formats are available from us in various languages. We know from experience how difficult the internationalization of a website can be. For example, 1:1 translations usually seem unwieldy and can even put off potential customers. That's why we take a different approach with you: we only use native-speaking specialist authors, editors and project managers from the relevant country for internationalization. In this way, the entire production process takes place in the language you require.
At the same time, we cover individual language areas so that you can order localized content for Switzerland or Austria, for example. We offer the following languages:
German (D/A/CH)
English (US/UK)
Spanish
French
Italian
Dutch
and other languages on request
For us, content creation is more than just classic text. We also offer you visual and interactive formats to present your content to the target group in the best possible way. This includes:
Infographics
Fact graphics
Tests/quizzes
Explanatory videos
Animated videos
Podcasts
These content formats complement text content on your website and are ideal for getting users excited about your brand on external platforms such as Facebook, Instagram, Pinterest, etc.
Our tried-and-tested editorial process forms the basis for the smooth running and success of your content measures.
If the creation of graphic elements or interactive content is involved, further steps may be necessary.
Content marketing management takes care of the conceptual groundwork for text creation. We research topics and keywords on a data-based basis using tools developed in-house and external tools.
The briefing is "the" central document for content creation. It bundles all project requirements and serves as a binding basis for content production. In this way, we guarantee you consistent text quality. Our project management team works with you to develop this guideline, which includes tonality and wording as well as text structure and specifications for search engine optimization. The coordination texts provide a first, concrete impression and make it possible to identify and eliminate inaccuracies in the input or challenges in the research.
Before you receive the content we create, it goes through several quality assurance phases. This includes a check of spelling, grammar and punctuation, a manual check of the other briefing specifications (including tonality/style, formalities) and a technical check of the content. Another important factor is the uniqueness of all texts (keyword: "unique content"), which is guaranteed by our plagiarism check integrated in the system. Automated quality controls and our so-called 6-eyes principle ensure consistently high quality.
Entering the content into the CMS is often a further, time-consuming step, which we are happy to take off your hands. This can be done automatically via an interface (API) between our editorial system and your content management system; alternatively, we can support you with manual maintenance.
You can support your texts with meaningful imagery. Unfortunately, the search for appealing image material often proves to be laborious. We would be happy to research the right images for your company according to your specifications.
Content helps you achieve your short- and long-term marketing goals. To minimize your content creation efforts, eliminate bottlenecks, and successfully implement your content formats, we're your go-to resource. Contact us today! We'll be happy to take the load off your shoulders - for efficient content marketing.