We increase the visibility of online shops in organic search results, helping to achieve sustainable revenue growth!
We increase the visibility of online shops in organic search results, helping to achieve sustainable revenue growth!
eCommerce SEO deals specifically with the optimization of online stores in order to improve the visibility of products and services. The aim is to sustainably increase traffic via search engines and ultimately online sales.
eCommerce sales are growing steadily. According to Statista, growth of 30.2 billion has been recorded since 2019. A large proportion of online store traffic comes from organic search engine results. If your online store is not among the top search results or is not displayed for the right search terms, you are missing out on great sales potential as a company. In addition, 43% of shoppers still look online before making a purchase in a store. This means that search engines are still an important channel when it comes to finding suitable offers or product information. It is therefore important for online stores to be present in the search results in order to make the target group aware of their own offer.
eCommerce sites face numerous challenges, including internal factors such as extensive product catalogs with a large number of URLs, as well as external factors like Google updates. As SEO experts, we strategically optimize your online shop. We continuously monitor external developments and proactively integrate them into our customized SEO strategy to ensure your long-term success.
The eCommerce results are often dominated by large platforms and brands such as Amazon, Otto, Ladenzeile and co. Small sites therefore ask themselves whether it is worth investing in SEO at all in this highly competitive environment. The answer is clear: yes, with a good SEO strategy, even small stores can achieve strong positions in the organic results. Often underestimated are niche topics and long-tail keywords, which are still underutilized and offer hardly any helpful answers for searchers.
In addition to the classic SEO factors such as on-page optimization, link building, UX and a clean technical basis, there are other factors in eCommerce SEO that determine success in search results. The most important ones are:
There are a variety of systems for creating an online store. Each has its advantages and disadvantages. It is important to check the systems for the most important SEO requirements in advance and to include SEO directly in the subsequent development.
Category pages often serve as an entry point, generating the majority of transactional traffic. They group the products thematically and are therefore a central structural part. They provide users with an overview of offers. The more (different) products are offered, the more important it is to structure the categories logically and ensure that all products are displayed accordingly. In addition to technical requirements, the category pages must also be aligned with the right keywords in terms of content as a central point for SEO.
Especially for stores with frequently changing products, it is important to keep the system clean. We define processes for handling seasonal or discontinued products in order to ensure a permanently clean technical basis and to transfer all products to search engines accordingly.
They are the central conversion point of an online store. But product pages also offer many opportunities for SEO. They can cover valuable long-tail keywords, appear directly in SERP features for transactional search queries and also be displayed in the SBU in future.
We develop a customized keyword strategy based on your product offerings. The focus is on category pages as primary traffic drivers. However, we also consider long-tail keywords, which can be relevant for specific products, as well as informational keywords for comprehensive guides to enhance the shop's expertise related to its offerings.
A clear website structure not only guides users on their journey but also ensures that all relevant pages are easily discoverable by search engine bots. Additionally, optimized internal linking can enhance the relevance of individual pages or directories.
As online shops grow, the importance of technical SEO increases. Key risks include the creation of duplicate content, inefficient indexing, or the inaccessibility of crucial pages. In a comprehensive audit, we examine the shop for technical SEO requirements and derive the necessary actions based on our findings. This ensures that search engines can effectively crawl and index the relevant pages.
eCommerce SEO encompasses many additional elements. As a leading SEO agency, we offer a comprehensive range of services to enhance your SEO performance. Operating a local store alongside your online shop? With local SEO, we can also boost visibility and traffic for your physical locations.
That’s what makes us the perfect SEO partner for online shops.
Do you still have questions about eCommerce SEO or need further SEO support? Get in touch with us! Our SEO team looks forward to your call or email.