Local SEO Tool

Today, customers are increasingly being acquired digitally. 80 percent* search online before buying offline on site. Mobile search queries in combination with a location or the addition of "near me" to the search phrase are continuously increasing. Users search for companies, products and services. They obtain information on the website, on rating portals and in yellow pages, in online directories or via the Google company profile. 50 percent* of users visit a local store promptly. Consistent and up-to-date information about your company's stores is thus essential to ensure the best possible discoverability.

There are a variety of ranking factors that determine the visibility as well as the relevance of your business among the competition. Expand your digital presence in the best possible way. Local listings generate backlinks for your homepage - but this is only a small part of Local SEO. If you develop a suitable Local SEO strategy, as a local company you can compete with the "big players" in local search queries.

* Understanding Consumer Local Search Behaviour, Think with Google 2014

Always keep an eye on your ranking results with the Local SEO Ranking Tool. Track the development for your defined locations week by week. Local Rank Tracking provides you with precise local ranking data that gives you a complete picture of your online visibility. This way, you can see how visibility and playouts are doing in the Local Pack via Local Search Ranking. The Local Search Rank Tracker queries a defined keyword set tailored to your business and matches it with your locations. It is also possible to query places or regions. Our Local SEO experts will be happy to work out a keyword set that suits you best, so that you can fully exploit your potential.

Content is essential for a landing page. After all, prospective customers want to know what services you offer. But content is not only king for the prospects. The website structure and thus also the thematic content are one of the central ranking factors for Local SEO. If SEO criteria are met, you have better conditions than with a standard text that is not tailored to your services and benefits.

Local Content gives you a competitive advantage over the mass of standard texts. To tailor the content to your needs, our local content specialists conduct a telephone interview with you. This allows us to agree on the main content areas and to work out a profile for your business. The text is created using SEO criteria such as a competitive analysis, keyword research and consideration of your individual Local SEO strategy. If an API interface is implemented, we publish the texts on your homepage. With local content, your chances of being listed as a result in search queries increase. This enhances the relevance of your business in the defined range of topics.

Furthermore, depending on the defined package, it is possible to order additional content modules directly via the Local SEO tool as well as to receive an individual welcome text for your Google company profile and sales-optimized product texts for the company profile. If you rely on Local Content, a regular check for duplicate content is automatically integrated into the tool. In addition, an exclusive service hotline with a personal contact person is available. Moreover, a Local SEO consultation or results discussion is provided for the development of the local content.

With Review Management, you manage all reviews and ratings across different platforms such as the Google Business Profile or connected review portals through the Local SEO tool in one central location. Our Review Management also offers a response function - respond directly to customer reviews without having to log into individual accounts. Review Monitoring displays how many customer reviews you have on which platform. Activate the alert function and you will be notified as soon as you receive a new customer review. By means of maintained reviews in the Google Company Profile, you gain relevance and can stand out in the local competition when your competitors neglect this aspect. Reviews in your Google company profile (formerly Google my Business) create trust among users and have an impact on search engine rankings.