Technical SEO
Our Tech SEO Experts optimize the technical basis of your website for maximum performance
Our Tech SEO Experts optimize the technical basis of your website for maximum performance
What is technical SEO?
Technical SEO is the absolute foundation for optimizing your website. Technical search engine optimization ensures that search engines can crawl and index your site efficiently. This sub-discipline in SEO focuses on aspects such as page speed & core web vitals, the HTML structure of the website, the general accessibility and reachability of the content for crawlers as well as semantic markup in the code, for example.
Technical optimization is considered a hygiene factor in SEO, as without a flawless technical basis for a website, your high-quality content cannot develop its full organic potential. Simply put: if your content cannot be processed (error-free) by search engines, it cannot rank well.
With the technical optimization of your platform, you lay the foundation for your organic performance: the first step towards more traffic and more sales. This includes, among other things:
Efficient crawling & indexing: efficient and error-free processing of your content by search engine crawlers is necessary to ensure fast indexing. This is because only indexed content can appear as a search result and direct your customers to the website.
Page speed and core web vitals: fast loading times and optimal values for core web vitals are crucial for a positive user experience and better conversions. Not to forget: both are official evaluation criteria in the Google ranking algorithm!
Error-free code and structured data: With clean, valid HTML code and, for example, the implementation of additional semantics through structured data, we ensure that search engines can understand and rank your content even better.
Together, we identify and prioritize the most important adjustments for your website in order to exploit the full potential of your technical platform.
A technical SEO audit is the first step in determining where your website stands and what measures are required to improve its performance.
To do this, we carry out an analysis of the current technical status of your domain:
Checking whether your domain is technically correct and can be interpreted by the search engine.
This includes, among other things, checking
Static HTML code vs. rendered code
robots.txt
XML sitemaps
Meta Robots & X-Robots
Structured data
Ensuring that all content elements are correctly structured and technically implemented in order to be correctly evaluated by the search engine.
This includes, among other things, checking
metadata: Title & Meta Description
HTML headline structure
Internal linking & anchor texts
Orphan pages
Duplicate & Thin Content
Page speed and user experience are among the official ranking factors that should not be neglected.
These include, among other things, the testing of
Core Web Vitals
Server response times
Loading of third-party integrations (e.g. tracking pixels)
compression
caching
Offpage factors: We are happy to supplement the technical onpage checks with an offpage analysis to keep an eye on the overall SEO performance and potential.
Our comprehensive range of technical SEO services
As a leading search engine optimization agency, we offer a comprehensive range of technical SEO services. We cover everything from the initial analysis in the form of a quick check to detailed technical audits - also with a thematic focus (e.g. pure page speed audit) - and customized solutions.
Do you also need the front-end implementation? No problem, we will gladly take care of that!
Not everyone has in-house expertise for technical implementation - and you don't have to. Our excellent frontend engineering team can implement all identified technical SEO fields of action directly in your frontend. Whether Vue.js, React.js or Angular.js - we speak & code fluently in every framework.
Our SEO experts have up to 20 years of experience in software development and search engine optimization. In addition to our large frontend team, we also employ dedicated SEO developers in our team. We are technically adept, because technical SEO is our passion!
That's why we enjoy the luxury of being able to use and develop our own in-house SEO tool: OneProSEO. We also attach great importance to our own testing and regularly attend all relevant trade fairs for further training. You are also welcome to test our self-built free SEO tools & our SEO Chrome Plugin.
Our team of experts will ensure that your website is optimized on all technical levels.