Klöckner & Co

diva-e guides steel giant Klöckner through digitalisation

International online shops

Klöckner & Co is one of the world's largest producer-independent steel and metal distributors and offers its customers a wide range of services, from consulting and procurement to warehousing and distribution. For four years now, Klöckner has relied on diva-e as a strong partner in the development of digital solutions.

4 years of successful cooperation cooperation

4 month project duration followed by a successful go-live project duration

25% of all orders via digital channels sales

Objective

International industry platform

The joint project: to develop an online marketplace in the context of Klöckner's overarching digitization strategy that provides all the necessary features for successful online trading in steel products from Klöckner & Co and complementary products from third-party suppliers. The aim of the project is to simplify the sales effort for small and medium-sized business customers in particular and to drive forward Klöckner's digitization.

Implementation

Digital strategy and e-commerce expertise

The successful project was implemented in two phases: First, a Minimum Viable Product (MVP) was implemented - the successful go-live took place after only four months of project duration. In the next step, diva-e supported Klöckner in implementing a fully functional B2B online store. Part of the online store system is a customized Hybris Product Information System (PIM) and Content Management System (CMS). 16 diva-e experts support Klöckner & Co in implementation and further development as well as hosting and application operation.

Result

More transactions for the steel trading giant

diva-e supports Klöckner & Co in the development of a marketplace consisting of a B2B online store, an integrated third-party offer and an administration portal for contract customers. SAP price calculation in Hybris and a data warehouse connection contribute significantly to process optimization at Klöckner. The fully comprehensive marketplace functionality and country-specific approval processes for product listings are further highlights of the successful joint project between Klöckner & Co and diva-e. The online store includes an individual product configurator and a bulk order form, allowing Klöckner & Co to simplify interactions with customers and increase the number of transactions. The steel trading giant already generates more than a quarter of its sales through digital channels - and has thus made the leap into a digital future together with diva-e.

With diva-e as our digitalisation partner, we have managed to create an online marketplace for steel products that sets new standards in the industry. With the new platform, we are ideally positioned for the digital future.

Ricardo de Sousa, Head of External Communications at Klöckner & Co SE

As a digital trailblazer in the steel industry, we need strong partners. diva-e has been guiding our digital transformation since the beginning and has proven itself as a reliable development partner. We look forward more good cooperation in the future.