Addressing existing customers individually with Adobe Campaign
diva-e gets customer approach rolling at Vergölst
Vergölst is a specialist for tires and car services with a network of around 450 car workshops in over 200 locations in Germany. Since 1926, the Vergölst brand has stood for tradition and innovation, bringing the best quality to the road. The subsidiary of Continental AG supports customers with innovative solutions, sophisticated products and as a future-oriented partner. More than 1,900 employees work for Vergölst in workshops, in the field or at headquarters and guarantee first-class service for cars and tires. In order to address customers individually and offer services that are right for them, Vergölst relies on the confident use of Adobe Campaign. With diva-e's support, the company gives its employees confidence in using the marketing tool. As an Adobe Platinum Partner, the digital experts can not only provide comprehensive advice, but also optimal training.
Objective
Individual customer approach with adobe campaign
In order to reach existing customers more frequently and in a more targeted manner, Vergölst GmbH wanted to improve the individual customer approach. Since the specialist for tyres and car services already uses Adobe Campaign Standard for marketing, it was obvious to optimise both the know-how of the employees and the corresponding processes. With diva-e's support, the campaign management of Adobe Campaign Standard was to be improved.
Implementation
Better campaigns with training and workshops
As an Adobe Platinum Partner, diva-e has proven experience with the Adobe Campaign Standard marketing tool. First, diva-e held workshops with Vergölst to discuss the business goals and the status quo of the campaigns. In a roadmap, the digital experts formulated the requirements and challenges of campaign management with Adobe Campaign Standard. diva-e then dedicated itself to rebuilding and optimizing the three most important campaigns. Prioritization and requirements management took place in an agile project. diva-e created templates to improve processes. Workflows and data selection were also put to the test. Training for employees complemented diva-e's consulting services and established a confident approach to Adobe Campaign Standard. Regular meetings on reprioritization and status ensure the quality of campaign management.
Result
Optimised process, structured customer approach, empowered team
diva-e optimised the data selection of the three most important campaigns to such an extent that the Vergölst team can now approach its existing customers in a much more targeted and structured way. On the technical side, diva-e reduced the runtime of workflows in some cases by a multiple of the time previously required. In addition, diva-e developed three deliverables for process optimisation in campaign management: Campaign Brief, Errors Log and QA Checklist. In addition, after several training sessions, the Vergölst team has gained significantly more confidence in using Adobe Campaign Standard. For the future, Vergölst plans to expand its cooperation with other diva-e business units.
Partner in the project
