Content Hub
Content hubs are the ideal platform for centrally bundling thematically related content and at the same time displaying competence and authority. Not only users, but also companies benefit from content hubs, as they make a significant contribution to increasing the visibility of a brand and generating leads. Our content marketing and SEO experts work with your company to design and create content hubs around your most important products and services.
Definition: What is a content hub?
A content hub is a channel on a website that compactly bundles different contents of a topic complex. It serves to pick up all the wishes, questions and needs of users around a generic term and usually consists of distribution pages and associated subpages that are linked to each other in a meaningful way. These pages can be structured in a wide variety of formats (landing pages, store pages, magazine pages, news pages).
Users find exactly what they need or are looking for in the Content Hub and are guided consistently and logically through the individual steps of the customer journey. Content such as high-quality texts, images, infographics, videos (including YouTube content), downloads, webinars, podcasts, and gamification elements enrich the individual pages and offer the user a first-class user experience.
A Content Hub provides users with exactly the content they need at the moment and answers all relevant questions on a topic
Advantages of a Content Hub
The reasons why content should be bundled in topic hubs are numerous. In general, it can be said that a professionally and sensibly structured content hub makes an important contribution to achieving corporate goals faster and more effectively.
The five most important advantages are:
A conceptually structured content hub makes a significant contribution to increasing visibility and brand awareness. The starting point for the creation of a completely new topic hub is ideally an SEO keyword research - with the aim of covering all relevant keywords. Information architecture and topic plans are also set up in an SE-optimized manner. In the case of existing hubs, a keyword gap analysis is used to ensure that any areas that are still missing are additionally covered. In this way, the corresponding topic area can be completely and comprehensively covered by a strategically structured content plan and visibility is significantly increased.
By linking the pages to each other in a meaningful way, users are guided further, no matter at which step of the customer journey they enter. Related topics, sub-topics, or guide articles ensure that users stay longer on the domain and can obtain comprehensive information. This increases the length of stay and reduces the bounce rate. Certain features such as comment functions, gamification elements or videos also increase engagement. High interaction and engagement are important Google ranking factors.
By linking the pages to each other in a meaningful way, users are guided further, no matter at which step of the customer journey they enter. Related topics, sub-topics, or guide articles ensure that users stay longer on the domain and can obtain comprehensive information. This increases the length of stay and reduces the bounce rate. Certain features such as comment functions, gamification elements or videos also increase engagement. High interaction and engagement are important Google ranking factors.
A content hub offers numerous entry points and thus provides users with different points of contact throughout the entire customer journey in order to convert - whether in the form of downloads, newsletter sign-ups or shopping cart completions. In addition, the topic hub also offers ideal touch points for establishing new customer contacts, both in the B2B and B2C sectors.
Which content is clicked on when and for how long, are the users returning users, which route does a user take before visiting certain pages? A content hub provides valuable data for getting to know and analyzing your target group better. Based on this data, successful content marketing strategies and solutions can be created or existing strategies can be refined.
- 1. Increase traffic and visibility
- 2. Increase engagement, dwell time and user retention
- 3. Build and increase authority
- 4. Generate more leads, generate more revenue
- 5. Obtain information about the target group
Why are content hubs particularly important for companies?
High-quality content, even if it is first-class researched, often goes "under" when it is later published as isolated solutions. Optimize efficiency through a strategically built content hub and thus achieve the maximum output for your content as a brand. From an SEO perspective, internally strongly linked pages also serve to pass on the link juice generated by a content hub to other pages on the site. So your entire domain or corporate website can also benefit from a professionally built content hub. Content hubs are equally useful for customers from the B2C and B2B segments - for sales-driven domains as well as for informational domains.
Many years of experience in content hub creation
diva-e has many years of experience in the conception and implementation of sustainable content marketing concepts as well as in the creation of successful content hubs. More than 20 passionate content consultants and editors work daily on texts, images, infographics and videos that strengthen the online presence of major brands in the travel, finance, retail and automotive sectors. We know the rules of the B2C game as well as the specifics of the B2B segment.
We have been successfully supporting major brands such as Allianz, BMW, Alltours, Euronics, Edeka and Tchibo for years.
