Enterprise SEO refers to the search engine optimization (SEO) of websites and digital assets of large companies with complex websites. Unlike traditional SEO, which focuses on smaller websites or local businesses, enterprise SEO requires a strategic approach to optimizing websites with thousands or even millions of pages.
Enterprise SEO involves using tools and technologies to implement SEO strategies on a large scale. It requires close collaboration between SEO teams and other departments within the organization, such as IT, marketing, content management or product development.
The increasing awareness of the importance of search engine optimization and the link between SEO and other digital channels such as content marketing and social media contribute to the fact that enterprise SEO will remain an important topic in the future.