Social media marketing by diva-e
Are you looking for a suitable social media agency that not only understands your company, but also your target group? Regardless of whether you operate in the B2C or B2B environment: We offer you customized services that offer you maximum success. From the social audit to the development of a social media strategy, the derivation of an editorial plan to the actual content production, influencer management and operational management of your channels: Discover holistic social media marketing by diva-e.
Are you looking for a suitable social media agency that not only understands your company, but also your target group? Regardless of whether you operate in the B2C or B2B environment: We offer you customized services that offer you maximum success. From the social audit to the development of a social media strategy, the derivation of an editorial plan to the actual content production, influencer management and operational management of your channels: Discover holistic social media marketing by diva-e.
What is social media marketing anyway?
Anyone looking for a definition of social media marketing will probably come across the Digital Marketing Institute's formulation in the course of their research: it describes social media marketing as a form of digital marketing that uses social network platforms to increase brand and product presence and maintain relationships with consumers.
In this definition, however, we focus far too little on one very important aspect: the target group. After all, all social media marketing measures are primarily about reaching and involving your target group and building a (long-term) relationship with them.
So much for the theory. So what does this mean for your company's marketing and what can diva-e do for you? And why is it so important to get to grips with your social media marketing?
Quite simply:
Whether on your website, its mobile version or in a social channel: Your target group no longer distinguishes where they consume content. The important thing is to address and inspire them in their native environment - with your brand, your products or your services.
The changed search behaviour of the younger generation in particular should also not be neglected, as they no longer use Google as the first port of call for answers to their everyday questions, but search for answers directly on social media channels.
That's why we at diva-e take a holistic approach to content and social media marketing in order to reach your target group wherever they are. And to offer them added value, inspire them and ultimately build long-term customer loyalty.
Your advantages with the diva-e at a glance
Social media strategy and consulting for B2C and B2B
Tailor-made social service package that meets your needs as a company and those of your target group
Holistic strategy development instead of pigeonholing
High level of expertise for a wide range of topics
Blueprints with checklists and workshops to empower your own employees & multipliers
Closely interlinked experts for social, content, UX, paid and search engine optimization from a single source
Why is social media marketing more important today than ever before?
“In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”
Prabhakar Raghavan, Google senior vice president.
Over the last 10 years, and especially during the pandemic, the search behaviour of users has changed: Social media networks such as Instagram, Pinterest, Instagram, TikTok and YouTube are experiencing a daily increase in search queries, making them one of Google's biggest competitors. 44% of Gen Z already use Instagram, TikTok & Co. as search engines. *1
While the baby boomer generation still discovers new brands via TV adverts, young people's first contact with a brand is via social media platforms thanks to their digital affinity. But that's not all: half of Gen Z and Gen Y have also bought products that came to their attention on Instagram, TikTok or YouTube.*2
Young users not only want to be informed, they also want to be entertained - by people they trust. These are no longer brand ambassadors, but content creators or peers with the same values - with a focus on authenticity, transparency and sustainable behaviour. But even beyond Gen Z, social user numbers are consistently increasing and consumer behaviour is changing. 65% of 30 to 49-year-old Germans use Facebook or Instagram at least once a day. *3 At the same time, however, the amount of time users spend in front of screens is decreasing: Compared to 2017, millennials' daily online time has fallen by 48 minutes. *3 This also means there is less time to reach your own target group and it is more relevant than ever to think carefully about what content I want to address them with.
For successful social media marketing, it is important not to simply follow the mainstream, but to analyse which channels best contribute to your own business goals and, above all, your own target group: Where are the consumers that I want to address with my brand and which topics and formats can I use to offer them real added value? It (almost) doesn't matter whether your brand operates in a B2C or B2B environment: the aim of our social media marketing for your company is always to reach and inspire your target group. No matter where they are travelling.
Sources: 1 GWI, *2 WeCreate Studie, *3 ARD/ZDF-Onlinestudie 2023
Why should your company invest in social media marketing?
Today, a social media strategy tailored to your brand is essential for your company's success - regardless of whether it is a B2C or B2B company. A customized social strategy allows you to:
Direct interaction with your target group and end consumers
Enormous potential for authentic testimonials through the integration of influencers, content creators or recommendations from your own community
Increase brand awareness and likeability of your brand
Strengthening trust in your brand, products and services
Inspire your target group and build long-term brand loyalty
Direct interaction with your target group and potential partners and customers
Strengthen the expert role and credibility of your company through behind-the-scenes insights and testimonials from business partners and customers
Increase awareness of and sympathy for your brand
Strengthening trust in your company, products and services
Inspire your target group and build long-term business relationships
Why you should also rely on diva-e for your social success
Take advantage of the fact that we offer all services from a single source: Whether it's the development of your social media strategy, content creation, the addition of paid measures, seeding, UX services or the production of the necessary website content for holistic customer enthusiasm. Rely on diva-e as your partner for Total Experience.
"Total Experience sets us apart from all other agencies in the marketing environment. Our analyses, concepts and strategies take into account all user touchpoints with a brand - regardless of the channel. This gives us a holistic view of the customer experience and its optimization potential.
We do not think in thematic silos or departmental categories. We think in terms of solutions for our customers' challenges. We put together agile teams for them that deliver concrete answers to concrete problems. This makes us faster, more efficient and also more successful than other players on the market. Total Experience demonstrably increases the return on investment and is therefore the marketing model of the future."
Oliver Ibelshäuser, Head of Content diva-e
Channel roulette - which social media channel is the right one?
Not every social media channel is suitable for communicating a brand or a company. If you want to practise successful social media marketing, you first need to ask yourself these two questions before deciding on a channel setup:
Who do I want to reach?
What is the goal of my social media communication?
After all, the target group and objective ultimately determine which channel is best suited for a company's communication. Simply using the same content on all channels without a channel-specific strategy will ultimately only lead to losses in targeting, trust in the brand and work in maintaining the channel. If you want to be successful in social media marketing, you need a channel-specific strategy and use the greatest possible potential as efficiently as possible.
We know the rules of the social game - and guide your brand to its goal
Feed post, reel, TikTok, broadcast channel, thread, WhatsApp channel or pins? Social media has its own rules for content formats. But which ones work for your brand strategy and your goals? We produce social content that reaches, inspires and excites your target group.
Our social content fulfils the following criteria:
It is channel-specific and utilises the various platform features.
It fits your target group and fulfils the user intent.
It is activating and motivates followers to interact with the brand.
It contributes to a holistic content and social strategy.
It observes the guidelines of social SEO for optimum reach.
We know the social rules of the game - and guide your brand to its goal
Feed post, reel, TikTok, broadcast channel, thread, WhatsApp channel or pins? Social media has its own rules for content formats. But which ones fit your brand strategy and goals? We produce social content that reaches, inspires and excites your target group.
Our social content adheres to the following criteria:
It is channel-specific and uses the various platform features.
It fits your target group and responds to the user intent.
It is activating and motivates followers to interact with the brand.
It contributes to a holistic content and social strategy.
It complies with social SEO guidelines for optimal reach.
Individual and customized: Discover our social services
Our aim is not to sell our customers run-of-the-mill services, but to inspire you - just like your target group - with customized solutions. Together with you, we put together the offer that best matches your potential and goals from various service modules.
A selection of possible service modules:
Social media audit
Video production / motion design
Social media workshops
Asset production
Social marketing strategy
Influencer management
Holistic content and social strategy
Community management
Success factors and success measurements: We bring light into the KPI darkness
Number of followers, interaction rate, mentions, lead generation, ...: In order to design and implement a successful social media strategy, it must of course be aligned with your business objectives. On the other hand, the jointly defined KPIs of the social measures must be one thing above all: measurable. Monitoring success and visualizing it in the form of reports and dashboards that are adapted to the various requirements across all stakeholders is one of our many strengths as an agency with Total Experience.
We are already writing social success stories with these customers
B2B social media
Realization of several international campaigns for ZEISS AG
Holistic implementation on Facebook, Instagram, X and LinkedIn
Including paid measures, website content and newsletter marketing
Advice and sparring for the global social media team
B2C social media
Cross-channel, holistic support (website, blog, social media)
Optimization of Instagram, Facebook and Pinterest strategies
Conception and implementation of the initial TikTok strategy
Consulting and sparring in the area of social media and holistic content marketing
Social Media empowerment
Customized workshop series to enable employees for social media marketing
Sparring partner for social media strategy development