Integrating different tools can be a major challenge - especially if they come from different providers. But: Successful implementations of different applications are crucial in today's world of online marketing to reach customers across all channels. At diva-e, we are constantly working to improve our portfolio in this regard and have developed a new comprehensive integration of Adobe Commerce, Adobe Experience Platform (AEP), Adobe Target, AEP Event Forwarding, Adobe Journey Optimizer and Salesforce Marketing Cloud Engagement. In the following we would like to explain how we proceeded:
A website is developed using Adobe Commerce, the tool for creating customized e-commerce platforms. This can then be easily linked to the Adobe Experience Platform by collecting the commerce interaction data and providing segments for all types of tools. These tools can be Adobe Target for onsite personalization, Adobe Journey Optimizer for email marketing or Salesforce Marketing Cloud Engagement for CRM purposes.
Video: Effective sales strategies - best practices
In our diva-e webinar Effective Sales Strategies with Adobe & Salesforce, together with my colleague Chetankumar More, Salesforce Consultant at diva-e, I provide deeper insights into best practices for integrating Adobe and Salesforce.
Summary
We show how companies can successfully integrate Adobe and Salesforce to optimize their sales processes. We also provide practical tips for improving workflows and generating new leads by leveraging the strengths of both platforms. Finally, we'll share some best practices from the sales world to maximize sales success.
Chapters with time stamps:
00:00 - Introduction to Adobe & Salesforce
03:00 - Integration of the platforms
07:30 - Optimizing sales workflows
12:00 - Best practices for sales success
Would you like to find out more about your individual options? Our experts will be happy to help you.
Artur Rutkiewicz
