2024: Focus topics, highlights and learnings from our digital business

Digital accessibility has become a relevant topic for all e-commerce companies and providers of digital services this year. The reason: from June 2025, the Barrier-Free Accessibility Reinforcement Act (BFSG) obliges operators of online stores to design their digital offerings in such a way that they can be easily accessed by people with various impairments.

To make it easier for you to implement the new mandatory measures next year, we have prepared all the important information on this topic in various formats:

• In our whitepaper about digital accessibility (German only) we provide an overview of all guidelines and new laws, code examples for the most important front-end elements and further links to reputable and free web tools.

• In our webinar on digital transformation and accessibility, we spoke with our partner Crownpeak about how accessibility can be sustainably anchored. You can find the summary and learnings here.

• With the help of our accessibility audit, we check the accessibility status quo of your website and support you with concrete plans for the next steps.

The topic of loyalty also accompanied us through 2024 - the requirements for customer loyalty programs have changed rapidly in recent years. As a result, many measures that used to work are no longer up to date. The increasingly younger and digital customer base expects more than just points, rewards and discounts. This year, we have made it our mission to simplify the strategic planning of successful customer loyalty initiatives with the following formats and to show you the right steps to take to sustainably strengthen the loyalty of your target group.

• In our loyalty white paper (German only), we outline innovative approaches for modern loyalty initiatives and give you specific recommendations for action.

• Our guide The Headless Revolution in Retail provides tips on suitable technologies and methods for optimizing your customer experience and implementing modern loyalty programs.

• At this year's K5, we presented the successful baby-walz project together with our customer Versandhaus Walz. Find out more about the goals, implementation and customer loyalty measures here.

• At the Digital Bash in January, our expert Andreas Frary gave an exciting presentation on the topic of “Composable Loyalty in Action”. The focus was on smart data management and system integration. You can find the recording of the talk here.

Digital transformation and artificial intelligence - terms that have been generating a lot of buzz for years and will undoubtedly have arrived in all industries by 2024. Nevertheless, strategic change still seems to be a major challenge for many B2B and B2C organizations. The reasons are manifold: too little internal expertise in new technologies such as AI, little clarity about current customer requirements, rigid corporate structures and few agile processes. We have closed precisely these gaps with the following initiatives:

• In our whitepaper Digital transformation in times of AI (German only), we provide you with concrete and practical recommendations on how you can successfully transform your business.

• We also discussed the transformation of the automotive industry in the webinar “Driving Tomorrow - Digital Commerce in the Automotive Industry 2024” of our technology partner Spryker. Watch the recording here.

• In our webinar AI in the focus of market and marketing, we share direct insights from our customer survey. You can find the recording here.

• In our diva-e AI workshop, we used specific use cases from our daily business in SEO, content, paid advertising and user experience to show how AI can be used profitably.

A special highlight and important step towards strengthening our position as a leading transformation partner was our merger with the Dutch company Conclusion in June 2024. The common goal: to strengthen and actively drive forward our expertise in the field of digital transformation. Our strategic alliance with Conclusion combines the strengths of both companies: diva-e brings expertise in the areas of e-commerce, customer experience and digital platform solutions, while Conclusion offers a broad range of services in IT and process integration.

For us, this merger represents an important expansion of our service portfolio. And, most importantly, our customers will benefit from innovative technologies, comprehensive solutions and a Europe-wide network of experts who will accompany companies on their journey into the digital future.

Find out more about the partnership here.

This was just a small selection of our highlights and activities related to our focus topics. We were part of many other exciting events in 2024, such as Spryker Excite, Salesforce Worldtour, K5 and Retail NXT. We hosted the adaptTo() 2024 developer conference and in October and November, our experts were represented at four Digital Bash events and spoke on the topics of happy patterns, the total customer experience, smart SEO solutions and content optimization.

Another thing we were really excited about this year: In the latest Lünendonk study, we are once again among the top market leaders and, alongside leading companies such as Deloitte and Accenture, are one of the most important providers of holistic digital experience services (DXS) in Germany. We are very proud of this! You can download the complete study here.

In 2025, we will still be #EmpoweringExperience - we look forward to creating new digital experiences together with our customers and partners and actively shaping the most important topics in the industry. To keep up to date with events, news and industry trends, please take a regular look at our event page and our blog - here you will find weekly updates on the most important topics in digital business.

We say thank you and wish you a happy holiday season and a successful start to 2025.